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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. Cultivation. It doesn’t have to be a gift.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. This is key in building and maintaining relationships with supporters.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. billion by 2025.

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22 Membership Benefits Your Nonprofit Can Offer

Neon CRM

Members can attend events, conferences, and seminars to connect with like-minded individuals. Here are three benefits that you can use to provide members-only info. Networking Opportunities Signing up for a membership often opens doors to valuable networking opportunities.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. They use this to improve future content and the event as a whole.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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