Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. It's like a giant combination of influence and karma. The tricky part is, of course, measuring it. What is it? More on this: [link] ).

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Measurement Challenges. I believe this is because it is so difficult to measure behavior change.

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Summary Social Media Measure Media 94

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the social media plan you implemented worth the time you spent running it? In starting, define what metrics should be measured per social media tactic employed and ensure all meaningful elements are measured.

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

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Measure Relationship Metrics ROI 67

Greater Giving

AUGUST 10, 2023

In today’s digital age, having a strong media presence can significantly influence the success of an event. The Media Relations team leverages social platforms to create buzz, engage with the audience, and share event updates in real-time.

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Roles Media Press Sponsor 40

NTEN

JANUARY 14, 2009

And influence is hard to measure. How would you measure the ROI of the video? . Influence : Well, you can track a couple of things pretty easily. You can track how many times the video is viewed, and you can track how many other people link to or post the video. Tags: NPTech roi web2.0 social media.

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ROI Social Media Media Social 66

Achieve

OCTOBER 6, 2023

Keeping track of your engagement rate allows you to determine whether you’re effectively communicating and connecting with social media supporters over time. Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative.

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Social Media Metrics North Carolina Media 52

NonProfit Hub

AUGUST 26, 2015

Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey. More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits.

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NonProfit Hub

AUGUST 26, 2015

Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey. More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits.

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ROI email Software Marketing 28

Amy Sample Ward

MARCH 2, 2011

" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? “Is it even possible to measure online influence, divorced from offline influence?&# Is your organization considered a content curator?

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Web Plugin Influence Award 123

EveryAction

MAY 23, 2016

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. Besides that, the general desire to become a full-time “do-gooder” is sometimes the only thing a person needs to make the switch.

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Attitude Interview Job Profit 101

NonProfit Hub

MARCH 2, 2021

It’s that time of year again, Cause Camp 2021 is just around the corner! She was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine. “In In times of disruption and upheaval, it’s more important than ever for nonprofits to come together and learn how to best move forward.

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Causes Consultant Empowerment Storytelling 92

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. How much time will it take?

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ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Are they paid, full-time, part-time? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. There’s potential there. Who maintains your social media campaigns?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Community: refers to the idea that social media facilitates sustained collaboration around a shared idea, over time and often across space. He lays out what to measure for each of these areas. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. Tags: ROI.

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ROI Social Media Media Aggregator 50

AccelEvents

SEPTEMBER 8, 2020

This type of sponsorship provides the time and space to present a well-rounded narrative as to what benefits your event will have for that audience. Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful.

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Virtual Marketing Guide Stream 95

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are they paid, full-time, part-time? We have two full-time, paid people working on social networking along with me. Chris Poole is our full time Videographer and Media Producer. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Who maintains your social media campaigns?

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Social Media Interview Examples Media 254

Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. The objective will help determine what type of ads you will want to run which influences which platforms you use. Who is your target audience(s)?

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Practice Audio Nonprofit Search 59

ASU Lodestar Center

JANUARY 27, 2021

But as the social sector matures, becomes more professional and finds meaningful ways to measure success, executive compensation is developing a new image. With the influence of engaged boards and thoughtful hiring and retention practices, nonprofits are poised to offer more competitive and attractive compensation packages than ever before.

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Arizona Strategy Mentoring Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

TechSoup Global was the co-sponsor and it was great to catch up with long-time colleague, Marnie Webb , Co-Ceo. 4: Identify influencers on social media spaces and cultivate them. 7: Allocates enough staff time and has the expertise to implement the strategy. I talk about spreadsheet aerobics and other measurement tips.

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Social Media Media Social San Jose 115

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Being able to accept, process, and track bids in real time is essential for success with any auction.

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Virtual Build Stream Software 72

Connection Cafe

JUNE 9, 2016

With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Additionally, there is often a demand on advocacy’s return on investment (ROI) by nonprofit boards, donors, and CEOs. The answer is a resounding YES. New donors.

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Advocacy Measure Policy United States 20

AccelEvents

SEPTEMBER 8, 2020

This type of sponsorship provides the time and space to present a well-rounded narrative as to what benefits your event will have for that audience. Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful.

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Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

The following list of rules, I created for my own organization to help the decision makers understand a little clearer how to be more than a town crier getting lost in the traffic noise and make Twitter work better for us, our time investment, and our cause. Drop them if they don’t and they are not influencers. Follow Back.

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Twitter Community Profit Organization 112

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. You have proven it works.

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Web Bookmarking Metrics Twitter 114

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Meticulous donor stewardship allows you to turn one-time donors into ongoing, sometimes lifetime, supporters of your mission. Major gifts.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

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Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

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Public Metrics ROI Chapter 50

ASU Lodestar Center

MAY 20, 2016

Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Can you accept donations of time? Private companies measure success using KPIs like ROI and sales goals. Partner with your community. Innovation pays, and not just for private corporations.

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Marketing Nonprofit Open Source Museum 40

Neon CRM

JANUARY 23, 2024

The Strategies We’ll Cover: Appoint a Major Gifts Officer Prioritize Face Time Reach Out to Your Network Speak to Their Motivations Appoint a Major Gifts Officer What Is This Strategy? Whether you have a team of major gifts officers (MGOs) or one employee guiding the process part-time, you need someone to lead the charge.

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Gift Strategy Raise Database 52

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. At the time, those ideas sounded like a tall order. It spends some time on the website and then disappears until the next opportunity for a visit. Dan offered this bit of wisdom, “Digital platforms allow you to measure engagement and revenue.

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Video Communication Create Strategy 221

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." The New Metrics of Scholarly Authority by Michael Jensen published in the Chronicle in June, 2007 describes how scholarly authority is being influenced by Web 2.0. Via RSA Networks blog.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits. Social Media for Non-Profits: Overview What is social media, why should a non-profit care, and who has the time for it anyway? Build relationships with influencers. Listen first.

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Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? deependzen : RT @saramcmillen : Don’t spend more time measuring SM than doing it! Social Media Measurement (from MyCharityConnects).

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Now say that five times fast! I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. They use social media to achieve goals of increased transparency and increased donations of blood, time, and money. Identifies influencers. In that order.

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Story Learning Organization Metrics 72

Tech Soup

MAY 12, 2011

Granted, that's hard to measure." The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond. While it is obvious that organizations should follow influencers, what about examining who is following you?

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Social Media Twitter Media Social 66

Connection Cafe

DECEMBER 22, 2017

In the waning weeks of December, many of us find ourselves reflecting on the past year, wondering where all the time went and what goals to set for next year. 4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI: Measure and report your successes and use the data to plan for the future. 2017 is no different.

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Lesson Learning Fundraising Analytics 34