Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. It's like a giant combination of influence and karma. The tricky part is, of course, measuring it. So how do I measure this?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

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Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

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Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

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NTEN

JANUARY 14, 2009

And influence is hard to measure. How would you measure the ROI of the video? . Influence : Well, you can track a couple of things pretty easily. No: that just measures quantity, the line between your organization and a blog post with your video in it. Influence of the sites/people talking about your video.

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Greater Giving

AUGUST 10, 2023

In today’s digital age, having a strong media presence can significantly influence the success of an event. Measuring Impact and ROI : The team analyzes media coverage and quantifies its impact on event attendance and overall success.

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Achieve

OCTOBER 6, 2023

Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative. By calculating your ROI for each platform, you’ll be able to determine which ones have been most effective for your organization.

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NonProfit Hub

AUGUST 26, 2015

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems.

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NonProfit Hub

AUGUST 26, 2015

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems.

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NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). “When you have influence you can easily access what you need.”

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

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Amy Sample Ward

MARCH 2, 2011

" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? “Is it even possible to measure online influence, divorced from offline influence?&# Is your organization considered a content curator?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

He lays out what to measure for each of these areas. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. He points out the substantial influence that KD Paine (the goddess of social media measurement) has had on the field. Tags: ROI. Here's the slide.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

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EveryAction

MAY 23, 2016

Understanding impact in the corporate world means having a great deal of “market awareness” and seeing how the moves you’re making are “moving the needle” and influencing your bottom line. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. Have the right attitude.

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Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. The objective will help determine what type of ads you will want to run which influences which platforms you use. Who is your target audience(s)?

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NonProfit Hub

MARCH 2, 2021

She was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine. “In Maryanne Dersch specializes in helping nonprofit leaders increase their influence and be the change agents they have always wanted to be without feeling rejected, ineffective, or pushy.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust. Finally, you must measure ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2007

Jerimiah Owyang points to a social media measurement tool called Blogscope. In the post, he includes a paragraph about why social media measurement is important (for businesses) Why is social media measurement important? With the brands being so decentralized , marketers now know that marketing has shifted off two domains. ???the

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. She also helps cultivate community on a number of our social sites including ours at ChatBigCats.com. The site currently has 1.6

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AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. I also mention other tools like Friend or Follow or NodeXL both of which make influencer analysis more efficient with the ability to export the data into an excel spreadsheet. I talk about spreadsheet aerobics and other measurement tips.

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Connection Cafe

JUNE 9, 2016

How can advocacy make a measurable difference for your organization? Additionally, there is often a demand on advocacy’s return on investment (ROI) by nonprofit boards, donors, and CEOs. And since advocacy often involves coalitions, it can be difficult to measure who owns the success—or quite possibly the failure—of initiatives.

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ASU Lodestar Center

JANUARY 27, 2021

But as the social sector matures, becomes more professional and finds meaningful ways to measure success, executive compensation is developing a new image. With the influence of engaged boards and thoughtful hiring and retention practices, nonprofits are poised to offer more competitive and attractive compensation packages than ever before.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

In fact, it shows that you don’t think you are too important to have relationships with the people you want to influence. Drop them if they don’t and they are not influencers. An organization needs to cultivate relationships with influencers through interaction. Decide how you measure results ( ROI ).

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Givinga

MARCH 19, 2019

Fortunately, technology and ROI models have come a long way in the last five to ten years. Create Employee Advocates that Influence Purchases. While CR software won’t turn every customer into an advocate, it can make a measurable impact. Corporate Responsibility Can Have a Measurable Impact on Sales for SMBs.

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AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

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sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking. Social media.

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Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

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Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Does social media influence their “offline” behavior/engagement toward your organization? Animate them. How many should? Video views?

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ASU Lodestar Center

MAY 20, 2016

Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Private companies measure success using KPIs like ROI and sales goals. Partner with your community. It means getting organic, word-of-mouth buzz about products from people who others listen to.

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Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. These indicators measure the prospect’s propensity to give to your organization. That’s why developing a strategic fundraising plan is necessary.

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