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Direct mail built the conservative movement. Can influencers beat it?

M+R

One from your local real estate agent, advertising the house you can buy on one salary. As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. Enter: influencers.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Donors are looking to stay connected to and support the organizations they care most about, and a recurring giving program helps donors break a larger gift into smaller, more affordable portions. In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors!

Trend 296
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Raise your hand if you want a better volunteer program

M+R

What are some strategies for giving nonprofit volunteers a great experience and building your program? Enter: Planned Parenthood’s National Volunteer Program (NVP)! From the summer to the end of the year in 2022, the program grew in size, scope, and influence—with lessons we can apply to nonprofit volunteer efforts of all kinds.

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Recruiting nonprofit volunteers for legislative campaign success

EveryAction

Do we have the volunteer power we need in those districts to influence our targets? After all, many communications teams focus on fundraising programs which are planned months in advance. Those local leaders may be more eager to collaborate with your advocacy team in order to fill their editorial calendar with locally relevant content.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Zonta International, where Allison served as Executive Director* and Chief Staff Executive, was honored with the 2021 ASAE Summit Award for the UNFPA-UNICEFF Global Program to End Child Marriage. She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The Summers, CAE, a guest on the Association 4.0

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of. For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive.

Advocacy 199
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Design a program that reflects the customized service you want to deliver and the quality of outreach you want to produce. Influencers are not necessarily thought leaders. My first bit of advice is, don’t treat recruiting these experts casually. They will be representing your organization. So, this exercise is also a marketing tool.

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