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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Bloomerang Expands Platform, Includes Member Management

The NonProfit Times

Donor management technology provider Bloomerang has upgraded the platform with a membership management element that merges donor and membership data as part of illuminating the overall donor journey with a charity. Dynamic membership groups: It allows users to s egment members based on level. Terms of the deal were not disclosed.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually. What is an online community?

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Top 8 Text-to-Give Platforms for Nonprofits

Qgiv

Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits. Check out these text fundraising platforms to find the best solution for your organization: Qgiv Handbid Give Lively Snowball Tatango GiveWP Pledge Tithe.ly

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Top Peer-to-Peer Fundraising Platforms for Nonprofits

Qgiv

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use also has a major impact on your campaign’s performance, and your ability to retain new donors and fundraisers from year to year. . Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform.

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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

By looking at past data and considering different factors, predictive analytics sorts members into groups based on how likely they are to renew. End-of-Year Strategies – customize your approach for different renewal groups as the year wraps up. How does membership predictive analytics work? What about certain member types?

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