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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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How to connect customers with the Google Analytics User Id

Whole Whale

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Doesn’t seem to share info about cost or impressions. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help the organization apply for, qualify for, and manage its Google for Nonprofits.

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Nonprofit Guide to US Digital Privacy Laws: CCPA, SHIELD

Whole Whale

There are two new major online privacy policy changes coming in 2020, the CCPA in California and SHIELD act in New York. These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. The New York Stop Hacks and Improve Electronic Security act and the California Consumer Privacy Act.

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The Ultimate Guide to Volunteer Recruitment: 15+ Strategies

Qgiv

Host info sessions for potential volunteers. Try hosting an info session, either virtually or in-person, to explain your program and answer any questions you might have. It’s also a good idea to ask a current volunteer to attend the info session to provide their perspective on your program.

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Data and Storytelling: 6 Ways to Use Data to Move Your Mission

NTEN

It's locked in white papers, policy briefs, and fact sheets. In this example info-graphic from David McCandles, he was inspired by Clay Shirky's claim that the world has an enormous ‘cognitive surplus' - untapped hours that we could be using our brains, but simply are not. Focus their attention, and they'll get it.

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