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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. 8) How to run an effective test.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? Any takers?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Yes, you’ll get found other ways, like by sharing posts on your social accounts. You’ve heard this one a million times about social media, too!)

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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What You Need in Your Nonprofit’s Fundraiser Toolkit

Classy

With Classy’s peer-to-peer and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.

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3 Ways to Bake Success into Your Nonprofit Fundraising Strategy

Qgiv

These same rhythms that you would follow in baking the perfect loaf of sourdough can be brought into your fundraising skillset and leveraged to grow your best nonprofit fundraising strategy. For the Greater Pittsburgh Community Food Bank, that collective curiosity took the form of testing. Investing Proactively. Lots of it.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for. About Wistia.

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