Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media.

email 52

email Rate ROI Social Media 52

TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. Stock images. Nothing says “I took the easy way out” like using stock images in a newsletter. Show them how much they’re valued by using images taken of your team, from around the office, or from your last event. Come up with some snappy titles and headlines that will attract clicks.

Newsletter 246

Newsletter email Meme Images 246

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. This means an increased scrutiny of all the thank-you emails that get sent out automatically by your marketing platforms.

Digital 36

Digital Marketing Game Headline 36

Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. But it’s really not hard, thanks to some great tools available on the market and the tips I’m about to give you. There are four main players in the market: Squarespace , Weebly , Wix , and WordPress. You just drag-and-drop. Trustworthy?

Profit 124

Profit Websites Build Work 124

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). After all, it is a product meant for professional marketers to use daily.

Grant 152

Grant Google Search Application 152

Tech Soup

SEPTEMBER 1, 2015

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff.

Campaign 36

Campaign Tips Media Press 36

NetWits

JANUARY 3, 2011

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. While we may have a hunch, content testing provides answers. What results have you seen?

Rate 134

Rate Content Conversation Test 134

Connection Cafe

MAY 28, 2013

Guest post by Amy Bills , Blackbaud’s director of customer marketing. Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. Some nice research here from marketing automation company Eloqua on optimal number of fields.

Donation 53

Donation Donor Online Blackbaud 53

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all.

Online 71

Online Tips Calendar Test 71

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Include images of people. Audience research is key to any effective marketing campaign. Include images of people. Images of faces tend to be much more engaging than those without.

Tips 59

Tips Storytelling Images Camera 59

NonProfit Hub

JANUARY 9, 2015

“5 Marketing Trends for 2015 That You Can’t Ignore”. “5 20 Marketing Stats on the Trends of 2015”. “15 Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Featured Nonprofit Branding Nonprofit Marketing Plan'

Trend 28

Trend Benefit NPO Nonprofit 28

sgEngage

MARCH 22, 2023

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. With donations and goodwill on the upswing, it is critical to understand how to fundraise for a nonprofit. Every organization has unique goals and methods, but all fundraisers for nonprofits use common terminology.

Fundraising 79

Fundraising Gift Nonprofit Raise 79

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. What We Can Learn.

Social Media 109

Social Media Resource Marketing Media 109

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Create a team-based fundraising campaign. Pin something you pinned or an image from your site. Sign up for an event or class.

Build 36

Build Online Donor Newsletter 36

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 38

Social Media Content Practice Web 38

Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. Use high-quality images or graphics to support your call to action. DIY Peer-to-Peer Fundraising. Main Donation Page.

Campaign 64

Campaign Fundraising Strategy Headline 64

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. You’ll reach donors where they’re at and maximize your marketing budget. For the feature image, they used a photo of Rani looking directly at the camera.

Channel 247

Channel Sierra Leone Story Digital 247

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site.

Donation 52

Donation Giving Headline Conversation 52

Get Fully Funded

AUGUST 1, 2022

Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Cheap cause marketing. Good images.

Newsletter 124

Newsletter email Create Template 124

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. However, they’re met with a generic homepage that looks like it could belong to any organization. Let’s begin.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Nonprofit Tech for Good

MAY 18, 2020

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. For example, a blog post recapping your most recent fundraising event is not something that there is a lot of search traffic for. If we had to make some guesses about the future, we would imaging that: .

Google 332

Google Grant Guide Adopt 332

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Crowd voting has been used in Cause Marketing. There has been an explosion of “Vote for Me&# contests that have become contests in techniques for vote getting and inspired cause fatigue at worst.

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Bloomerang

SEPTEMBER 6, 2021

And a peer-to-peer fundraising. So if you’re have a fundraiser, usually what is done on WhatsApp is to have a link that could you have a link to the place that, you know, you can donate money, you can send it to your contacts, and this works because. Like, “Hey, the name, this is, you know, I’m in this fundraising.

Community 63

Community Video Broadcast Phone 63

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge.

Sound 52

Sound Review Organization Hints 52

DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Real-time fundraising thermometer. Check out the embedded video in the image below. If it doesn’t, it’s probably time for a strategy update ! Effective nonprofit web design matters more than ever before.

Websites 52

Websites Organization Nonprofit Site 52

Connection Cafe

MAY 30, 2014

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. How well are your fundraising strategies and tactics working? Online Fundraising data anaylsis eMail marketing fundraising ideas fundraising tips rebranding storytelling'

Data 34

Data Charlotte Donor Storytelling 34

Nonprofits Source

AUGUST 31, 2022

With the right design, your nonprofit’s website will be an invaluable part of your marketing and fundraising efforts. More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. The appearance of on-page elements like text and images will change from person to person.

Design 52

Design Web Images Nonprofit 52