Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. We’ll highlight best practices for promoting events on Instagram using creative marketing strategies that will help your opportunity stand out from the crowd. Allow event headliners or speakers to do an Instagram takeover. Recruit event volunteers.

Contest 86

Contest Headline Social Media Survey 86

Pamela Grow

OCTOBER 14, 2023

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. Usually from platforms marketing to nonprofits. If you’re a smart nonprofit fundraising professional I can pretty much guarantee it’s not a thing with YOUR donors. Or Give Your Supporters A Break. And it pisses me off. Truth bomb.

Donor 52

Donor Brain Headline Newsletter 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

Technology 98

Technology Registration Nonprofit Tools 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. This is pure genius for enlisting others to spread their message.

Charity 128

Charity Lesson Marketing Digital 128

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media.

email 52

email Rate ROI Social Media 52

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

Websites 52

Websites Fundraising Calendar Social Media 52

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook fundraising expert Adrian O’Flynn has a very detailed free tutorial on how to use Facebook to gather regular givers on his website. . Remove all the lower performing ads, and test different headlines on the best ads.

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Test Facebook Charity Profit 327

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Industry News Tech CRM fundraising SEO supporters website' Have other tips you’d like to share? Let us and other readers know in the comment section below.

Online 268

Online Strategy Headline Search 268

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around. The Headline Analyzer doesn’t know your audience.

Newsletter 88

Newsletter email Nonprofit Headline 88

Media Cause

FEBRUARY 27, 2024

Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work.

Communication 59

Communication Support Calendar Advocacy 59

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. This means an increased scrutiny of all the thank-you emails that get sent out automatically by your marketing platforms.

Digital 36

Digital Marketing Game Headline 36

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . While the overall mix favored fundraising ads, there were stark differences in strategy and results for nonprofits of different sizes. . Want more evidence?

Benchmark 76

Benchmark Hunger Headline FAQ 76

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

Mobile 94

Mobile Puerto Rico Goal Fundraising 94

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. If you use these tips to improve your email marketing strategy , then you will see increased donor and volunteer engagement for your nonprofit.

email 40

email Marketing Tips Captivate 40

The Fundraising Authority

NOVEMBER 22, 2022

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? Now, that we have 10 years of data to inform our opinions, we’re taking another look at the now established trend of Giving Tuesday fundraising. The verdict?

Giving 30

Giving Headline Philanthropy Gift 30

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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email Raise Cancer Info 230

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. Trovon Williams, Senior Vice President of Marketing and Communications, NAACP. “I’m But we’re thrilled to announce a third Summit headliner: Amal Clooney. We’ve already told you about conservationist Dr. Jane Goodall and Grammy award-winner Leslie Odom Jr.

Nonprofit 134

Nonprofit Headline Teach America 134

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Senior Vice President, Go-To-Market at Salesforce.org. Industry Leaders Share Insights and Learnings in Breakout Sessions and Panels. Watch On Demand.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Nonprofit Tech for Good

AUGUST 23, 2015

A decade ago a nonprofit could get by with winging it online and use the low-overhead excuse for poor online communications (we spend no money on marketing!), Create and rotate on a regular basis promotional graphics for publications, special events, volunteer recruitment programs, special fundraising campaigns, etc. but not today.

Design 100

Design Practice Plugin Headline 100

Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. But it’s really not hard, thanks to some great tools available on the market and the tips I’m about to give you. There are four main players in the market: Squarespace , Weebly , Wix , and WordPress. You just drag-and-drop.

Profit 124

Profit Websites Build Work 124

Pamela Grow

APRIL 7, 2021

What does that mean for you as a nonprofit fundraiser/donor communications professional? Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. But this example, from YES!

Attention 59

Attention Newsletter Headline Storytelling 59

Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math.

Marketing 37

Marketing Donor Michigan Test 37

TechImpact

JULY 21, 2014

Come up with some snappy titles and headlines that will attract clicks. Fundraising General Tech email marketing enewsletter nonprofit nonprofit technology npTech' It personalized the message and shows you’re willing to take that extra step. Too serious of a tone. Try using funny images or memes. It’s all fair game!

Newsletter 246

Newsletter email Meme Images 246

Tech Soup

MARCH 1, 2011

This post was authored by Daniel Tewele s, Personal Democracy Forum's Vice President of Business Development and Marketing. Read his full bio below. This Thursday at 1 p.m.

Social Media 62

Social Media Free PDF Media 62

Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. Market your advocacy campaign on multiple platforms. Track your engagement rates on each marketing platform you leverage. Direct mail.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. They will even sign an agreement to have their likeness used for marketing purposes.

Websites 98

Websites Donor Photo Nonprofit 98

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. After all, it is a product meant for professional marketers to use daily. Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. Include your keywords in your ads.

Grant 152

Grant Google Search Application 152

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW). So what was the big picture "headline?"

Donation 72

Donation Studies Headline Washington 72

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Why, then, are mid-level donors often overlooked?

Benchmark 52

Benchmark Studies Digital Analysis 52

NonProfit Hub

MARCH 12, 2019

Follow these suggestions to step up your newsletter marketing game. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. When you host events or fundraisers, place a newsletter signup beside your check-in sheet. Your pop-up matters. Sign up and get…”. Make it your own.

Newsletter 67

Newsletter Digital Captivate Headline 67

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Online giving grew 10.2%.

Time 33

Time Fundraising Benchmark Trend 33

Qgiv

MAY 5, 2021

I remember when I first started my career in nonprofit marketing. Now anyone can create and edit video from their phone … yet it still seems to be the final frontier in nonprofit marketing. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals.

Video 52

Video Support Help YouTube 52

Tech Soup

SEPTEMBER 1, 2015

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff. spanhidden.

Campaign 36

Campaign Tips Media Press 36