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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. These are often referred to as Response Lists or Donor Files. Usually, organizations use large compiled files that actually contribute to lower response rates. .

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

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Giving Trends in Mexico: Millennials and Gen Z Drive Rise in Online Giving

Nonprofit Tech for Good

An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). Online payment providers were very few and completion rates were barely reaching 50%. Giving Trends in Mexico: 2018 Global Trends in Giving Report. ?

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Figure 1: Opens and open rate.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Given these results, we can say that organizations working in all subject areas are sharing demographic data with Candid but that there are discrepancies in demographic data sharing rates across these various subjects. Here, we see a clear trend: Over 90% of nonprofits shared some demographic data about their leader.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Response rates are 5X higher. Email response rates hover around 1%; the direct mail response rate is 5-9%. Nonprofit postage rates increased an average of 7.8% Your message gets delivered. Direct mail? It’s around 90%.

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Where are the 2019 (and 2020) 990s? On filling the gaps in Candid’s grants data

Candid

There’s no universal date for filing 990s; instead, the end of an organization’s fiscal year determines when its 990 is due at the IRS. Add in six-month filing extensions and IRS processing time, and it can be two years before we receive all the returns for a specific year. A status update on filings.

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