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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Example Conversions. Submitting a contact form .

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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Leveraging Cloud Computing and AI to Fast-Track Social Impact

NonProfit PRO

For example, learn how to use machine learning (ML) to process constituent data, thereby unlocking key insights about their interests and behaviors. This session will explore how nonprofits can use Artificial Intelligence (AI) and other AWS technologies to better understand and engage with constituents.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. For example, if you’re undergoing frequent staff turnover, a change in leadership, or are understaffed, you may find an issues-based strategic planning model to be the best choice. Let’s get started.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. Example Donor Acquisition Rate Calculation Say, for example, it’s the end of December and you want to see how effectively your year-end fundraising campaign inspired new donors to support your work. Why Track Your Donor Acquisition Rate?

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A Beginner’s Guide to Tracking In-Kind Donations for Nonprofits

Neon CRM

However, with the right tools and strategies for tracking in-kind donations for nonprofits, your organization can benefit from them while avoiding potential pitfalls. Here are some examples of each type of in-kind donation. You’ll also want to be able to track the value of your in-kind donations in your donor database.

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