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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders. Follow the Leaders.

professionals

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. The answers are always the same: 1) From this blog.

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How To Pick the Best Grantmaking Solution for Your Nonprofit

Saleforce Nonprofit

The ongoing success of this option relies heavily on Salesforce expertise to maintain your system — either internally or with the help of outsourced IT professionals. Define, measure, and evaluate your organization’s outcome strategies all in one place.

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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Contrary to popular belief, this sentence from Rudyard Kipling’s 1889 poem is NOT referring to the historic lack of cooperation between hospital marketing and development departments. It is true, though, that most hospital marketing and development professionals seem to live in separate hemispheres. What’s in it for marketers?

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

However, here are some potential use cases to help you visualize the role a data warehouse could play in your organization’s operations: Identify specific audience segments for marketing purposes. Do you need support when it comes to fully understanding your marketing audience? Discuss the project with your board.

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. … But that was then and this is now.

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