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[DATA] 11 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 7) 38% of nonprofits actively implement a year-round retention strategy for online donors. 10) 78% of nonprofits use email automation in their online fundraising. 53%: PayPal. 7%: Google Pay.

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Add a Monthly Gift Ask to Your Welcome Email Series

NonProfit PRO

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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10 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp. Looking forward, online fundraising is set for exponential growth and despite all the buzz about social media and mobile tech, good ole email still rules. 1) On average, nonprofits raise 7.6% Source: Bloomerang.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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Top Tips for Creating Powerful Peer-to-Peer Fundraising Email Communications

sgEngage

And when it comes to participant communications, email is still king. . Email is a powerful tool for peer-to-peer fundraising. There are many aspects that go into effective email communications for peer-to-peer fundraising, including: . Email timing . Email timing . Email content . Overall strategy

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The Great Mysteries of Donor Retention

Care2

All nonprofits struggle with donor retention. How to be a good communicator and "date" your donors: Don''t just communicate with facts and stats. Some of your donors are extremely connected to email and mobile, but others still appreciate that newsletter delivered by the postal service. Here''s a challenge for you.

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

NetWits

[Troublesome] Fundraising Stats. First Year Donor Retention is 29.3%. Fundraising Email Response Rate is 0.13%. You can read more about these stats and find the source studies over at Non-profit Trends. How can we continue to push the limits of the internet, social media, online fundraising, email communication, etc?

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