Bloomerang

OCTOBER 20, 2023

A reader writes : “ Bloomerang, please add emoji support throughout the platform–but especially for email subject lines!” Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email.

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email Test Culture Audience 89

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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email Service Marketing Metrics 52

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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email Rate ROI Social Media 52

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

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email Giving Template Gift 98

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 78

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Mail Nonprofit 123

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . So help your colleagues by asking away.

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Rate Donor Retention Mail 110

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Amazon Adopt 292

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 71

email Communication Effective Fundraising 71

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. However, achieving optimal success in this realm goes far beyond sending out generic emails. However, achieving optimal success in this realm goes far beyond sending out generic emails.

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Gift Results email Metrics 97

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 84

Nonprofits Source

MAY 6, 2024

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. However, the sheer volume of emails the average candidate receives means you need to add marketing-savvy tactics to your toolkit. Use automated personalization tools.

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email Tools Strategy Application 52

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

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Examples email Communication Language 84

EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for.

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Channel Work Fundraising Movie 224

TechImpact

SEPTEMBER 30, 2014

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. So how exactly do you go about increasing that email list?

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email Marketing Nonprofit Tech 211

Achieve

MAY 3, 2024

Email Outreach Before your event begins, building excitement and driving participation is crucial to your success. One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Anything above 0.3%

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Analytics Data Spam Fundraising 98

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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email Newsletter Contact Nonprofit 59

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

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email Marketing Communication Template 82

Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Including an embedded form in the footer of your site, or on a specific issue page, is a set-and-forget way to grow your email lists. Lead with Your Mission.

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email Practice Marketing Test 52

sgEngage

OCTOBER 14, 2022

open rate, CTR. Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Consider using merge tags to address emails directly to readers using their first name.

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Communication email Marketing Museum 76

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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email Donation Tips Template 98

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Mail Nonprofit 73

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. This will keep your emails concise and focused.

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Retention Donor Gift Rate 339

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

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Results email Fundraising Story 122

NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! The returns were less than mind-blowing. I asked them the following question: What are the top reasons that email appeals get ignored?? I asked them the following question: What are the top reasons that email appeals get ignored??

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email Chad Cancer Hunger 256

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? We’ll get to that next.

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Donor Track Facebook Campaign 284

Whole Whale

JULY 18, 2022

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Your email list is one of your most valuable fundraising tools. Unfortunately, not all email appeals are created equal.

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email Time Fundraising Images 64

Pamela Grow

OCTOBER 16, 2023

If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. While these changes primarily target spammers, they also have implications for legitimate nonprofit senders like you who use Gmail for email communications. These updates may raise concerns, especially regarding the spam rate threshold.

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gMail Awareness Spam Google 52

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

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Practice Fundraising Guide Channel 239

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

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email Guide Newsletter Rate 52

Byte Technology

JULY 28, 2016

In the world of email marketing—a world that, in the past few years, some tech analysts had predicted was on its way out a means of online communication—getting a recipient to click on a message or follow a link is certainly a tall task: how many of us simply read a subject line and immediately send the message to the trash heap?

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Attention email Marketing Effective 100

EveryAction

AUGUST 1, 2016

Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability.

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email Spam Open Rate 100

Association Analytics

FEBRUARY 20, 2024

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. As you’re planning out potential customer journeys to membership, keep in mind that it should be a process full of give and take interactions. Was it through social media traffic or email clicks?

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Create Strategy Associations Registration 169

Care2

JULY 25, 2011

Convio helps jumpstart your brainstorming with their new guide - Crafting Subject Lines That Work: Making Email Appeals More Effective. This guide focuses on the importance of your email’s subject line, especially at a time when everyone’s inbox is flooded with messages. What’s the message about?

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Rate email Open Tips 71

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

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Template Mobile email San Francisco 167

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection.

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Application Marketing Nonprofit Evaluation 267

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Is the donor renewal rate low? Offer to help write (or edit) fundraising emails or letters. your neighbors.

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Fundraising Mail Law Donation 343