Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

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Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Is the donor renewal rate low? Offer to help write (or edit) fundraising emails or letters.

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Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

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sgEngage

OCTOBER 14, 2022

open rate, CTR. Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Consider using merge tags to address emails directly to readers using their first name.

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Pamela Grow

OCTOBER 16, 2023

If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. While these changes primarily target spammers, they also have implications for legitimate nonprofit senders like you who use Gmail for email communications. These updates may raise concerns, especially regarding the spam rate threshold.

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Whole Whale

AUGUST 25, 2021

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate (to house): 4% Postage per letter: $0.49.

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NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! The returns were less than mind-blowing. I asked them the following question: What are the top reasons that email appeals get ignored?? I asked them the following question: What are the top reasons that email appeals get ignored??

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Bloomerang

DECEMBER 13, 2021

With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization.

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Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Care2

JULY 25, 2011

Convio helps jumpstart your brainstorming with their new guide - Crafting Subject Lines That Work: Making Email Appeals More Effective. This guide focuses on the importance of your email’s subject line, especially at a time when everyone’s inbox is flooded with messages. What’s the message about? Keep it short!

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Rate email Open Tips 71

Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Follow-up emails create an additional touchpoint.

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EveryAction

JULY 31, 2023

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

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Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? Most nonprofits don’t email enough.

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Strategy Online Fundraising Plugin 142

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet. Tip #1: Personalize all appeals .

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Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Total revenue.

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Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. If you’re sending an email, include a link that takes them to your online donation form.

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Neon CRM

AUGUST 11, 2023

With that in mind, let’s take a look at seven different steps you can take to retain your GivingTuesday donors. Some of the data you’ll want to collect is fairly simple: Their name and email address will be important, as will the knowledge that they donated to your GivingTuesday campaign. Through direct mail?) Attended classes?

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Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software. Major gifts. Online fundraising.

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Strategy Develop Fundraising Nonprofit 105

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger.

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Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. As a classic donor message format, emails are useful for communicating with donors of all ages. Phone call.

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Communication Personal Donor Nonprofit 59

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As you plan your campaign, keep each of the three pillars in mind: The market. Many nonprofits across the country see great results from their marketing efforts.

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Marketing Analysis Nonprofit Audience 52

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively. Fill In Gaps With Data Appends.

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