The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Our article talks about website conversion – its definition, examples, how to calculate them, and what a reasonable conversion rate looks like. Your conversion rate is the percentage of people who have completed your desired action. Signing up for information or email club.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. givingtuesday deliverability email

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries.

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We Got 50% Open Rates After Changing 1 Thing About Emails


We stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. In fact, we saw our open rates soar to 50 percent. Here's what we changed to connect with a stronger, more engaged email audience. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rate

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. While many senders were in the “spray and pray” mindset, Gmail was quietly setting the stage for the next era in email marketing and flipped the switch during the most critical time of year for many nonprofit organizations.

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%

How To Capture More Email Subscribers


That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Other ways you can attract more email subscribers.

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How to Manage Negative Comments on Email + Social Media

Media Cause

What to do about agitators, arguers and the misinformed on your email list and social media—and how to manage negative comments. An email is finally approved and hits inboxes. Be sure to benchmark your unsubscribe rates against annual industry averages to gauge your progress!

9 Automated Email Examples To Help You Cultivate Nonprofit Relationships


So why are you still doing the heavy lifting when it comes to email marketing ? The days of emailing your supporters one by one or spending hours sending thank you notes are gone. Here are the automated email examples we’ll cover: Welcome email. Happy birthday email.

Why nonprofits should send cold emails


Editor’s note: Wiza is offering its Pro account for free (with 100 email credits) to any nonprofit. Y ou may have heard about about the tactic of sending cold emails , but you’ve written it off as a marketing strategy for your organization. Why try the cold email approach?

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Sending too many emails .

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10 Email Resolutions for the New Year


Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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Fundraising email guide – Tailored templates to get donations

Whole Whale

When giving season comes around, nonprofits are in overdrive, working to increase donations with fundraising emails so meaningful work can be done in the new year. In that moment, nothing sounds better than just sending out some automated, one-size-fits-all fundraising emails.

10 Ways Nonprofits Can Send Mobile-Friendlier Email


Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). But if you’re not yet sending responsive design emails , what can you do right now to be mobile-friendly? iPhones resize your email to fit within its screen.

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Five Signs You Should Double Opt-In Your Emails


Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. A few things to consider before we get into the key take away … People receive a lot of email. People often skim email. Jakob Nielsen’s research indicated only 19% of email is fully read.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. Impacting Open Rates.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. The report details why nonprofit fundraising emails end up in spam folders, how much damage spam can do on #GivingTuesday and during the end-of-year fundraising push, and offers tips from our expert on reducing your spam rate. Why analyze email deliverability? billion emails last year alone.

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2012 Year-End Fundraising Email Analysis


Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

Raise More By Avoiding “One Size Fits All” Email Appeals


The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience.

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Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. You may ask, does that mean my organization should be sending more email?

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The ultimate email guide for 2020


Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing.

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Fourteen Ways to Improve Your Open Rate


Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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4 Critical Components to Your Nonprofits Email Marketing Strategy


I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. That said … here’s 4 parts to an effective email marketing strategy that will work in any industry.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

Picture this—your nonprofit has its next email fundraising appeal down. Your email is on its way to hundreds (or maybe even thousands) of constituents. At least, that’s how many were supposed to get your email. The scariest part about this is that the number of emails that are never delivered in an inbox is almost as high as the number of emails that make it to an inbox, but are never opened. A large number of these emails are lost to spam.

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On the value of donor database ratings

Robert Weiner

A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond. Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not.

How to Write Awesome Emails Your Donors Want to Read

Network for Good

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. It’s just an email.

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How to Keep Your Email Subscribers Engaged

NonProfit Hub

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Email Frequency. Your emails must be optimized.

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10 Reasons Your Email Appeal is Being Ignored


Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? If I get four emails a month, even from an organization I like and all they do is ask for money … what kind of relationship is that? You sent email they didn’t ask for. It’s not right to send email without prior consent. There are two schools of ‘best time to send emails.’

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Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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4 Easy Email Tests to Start Today


Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. While direct mail may involve considerable effort and planning, an email message may be written a few days (or hours) before being sent. In your next email appeal, test two stories.

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Are Email and Click-through Rates Heading South?


It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Email lists are up 14% over 2012 levels.

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5 Reasons Why Your Email Got Deleted


cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. Now, I know you can’t live off your email list along and I understand that getting a return on investment like I’ve shown above isn’t always going to happen – that’s not my point here. Would you be happy with a return of.30

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Why Email Still Matters To Nonprofit Marketing


According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. Email marketing has been around since the first email was sent in XX, and while its effectiveness has been called into question in recent years, the truth is, email marketing is here to stay as a lead generator for years to come. So how exactly do you go about increasing that email list? Here’ How to build your email list.

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . These tips can help you step up your email campaigns and make sure you’re getting the most from your fundraising efforts. . Email.

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5 Acknowledgement Email Tactics You’re Forgetting


Did you know that acknowledgement or “thank you” emails have the highest open rate of any email communication type. That’s right – better than your fancy newsletter and much better than your unsolicited eBlast (though people tend to make some very simple and correctable mistakes in those types of emails also). Use this email as an opportunity to express your thanks and make those who support you want to continue their support.

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Why and how to rewrite your nonprofit’s email Welcome message

Pamela Grow

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). Welcome emails have a 91.43% open rate.

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Do you have an email newsletter that’s flat-lining? Are you experiencing abysmal open rates? Harrowing click-through rates? But for email marketing, you simply must let go of it. While brilliant at one-on-one communication, Outlook fails terribly with email marketing. Here’s why: Emails from Outlook look plain, or worse, awful. Your emails can be blacklisted. Your emails are likely to find a home in your recipients’ spam folder.

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