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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

This well-respected digital services agency has a fantastic array of experiments to draw inspiration from, ranging from donation form optimization to email subject line copywriting. The post Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype appeared first on Neon One.

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8 Strategies to Elevate Your Events Through Email Marketing

Achieve

Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. We’ve collected a few of our favorite tactics for event marketing via email here for you. Segment your email lists. Personalize your emails. Our top 8 strategies are: Start with a killer subject line. Intriguing.

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How to Hype Homecoming Using Social Media

Connection Cafe

Here’s how to get started: Before: Build Hype. If you approach the event with an editorial calendar in mind, homecoming can generate fodder for blog posts, special email blasts, collages, and extra social media posts for the coming months. During, when you’re engaging and delighting. Start earlier than you want to.

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Fundraising beyond GivingTuesday: 5 tips to maximize year end giving 

Candid

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. It’s that time of year again. For some of your donors, giving on GivingTuesday may not be the right time.

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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. I hear the questions every week: "Should we start with Facebook or email?" In this context, they often want to get people to participate in an online action like signing a petition or sending an email to a target.

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What is donor communication?

Roundtree

It takes place through direct mail, social media, email, events, and a host of other ways. . We should communicate thankfulness when they read our emails, attend our events, and especially when they donate financially. . Honesty is endearing in an age of perpetual hype. . People feel valued when they are heard. Consistency.

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Five tips to leverage peer-to-peer fundraising at your association

Nimble AMS

Sponsors fundraise by sharing their links on social media or through emails. For example, if your association’s annual event hosts a charitable 5k, you can generate hype and involvement with the P2P platform, by having members sponsor event participants with donations. How peer-to-peer fundraising can elevate your association.