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What Is an Email Append? All Your Questions Answered

Double the Donation

Email marketing is an extremely cost-effective way to reach out to your supporters. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Fill In Gaps With Data Appends. The provider matches your data.

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Learn More There are also donor data append services you can purchase. There are many data append or enrichment services available such as Donor Search , iWave or Wealth Engine. In addition to finding phone numbers, these services can also help you find email addresses. Make it easy to accept donations wherever your donors are.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. You can also build UTMs manually, Google has a tool to make it easy.

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5 Tips to Craft a Powerful Data-Driven Social Media Strategy

Nonprofits Source

Append missing data. Nonprofits resolve gaps in their databases by appending missing data. When you work with a data append service, their team will pull the data you’re looking for from third-party sources to supplement your database. In this case, it’s most important to append social media profiles.

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Nonprofit CRM Training: Empowering Your Team to Manage Data

Greater Giving

This can include automating email responses, scheduling tasks, and leveraging data enrichment tools. Remove duplicates, correct inaccuracies, and validate contact information like email addresses and phone numbers. Data appending: A data append refers to the process of using third-party data to supplement the information in your CRM.

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Matching Donations: A Nonprofit’s Guide to Doubling Impact

DipJar

Now, with auto-submission technology , all they need to do is submit their corporate email address into the tool on your nonprofit’s website after donating. That’s where data appending comes into play. Employer appending allows you to pull employer names and role titles for your donors. Receive the appended employer information.