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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. Here are three areas where you’ll want to check for accessibility.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images. Everyone seemingly has a different and passionate opinion on this, but in my research and experience posting more than one status update a day on average on Facebook has a negative effect. Absolutely not!

professionals

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What is UX Design and How Can Understanding it Benefit Your Nonprofit

Media Cause

Using color combinations with a contrast ratio of less than 4.5:1 Understanding the user, empathizing with their needs, and considering why they might be engaging with your brand and what they might be looking for are all central to effective UX. Designing for accessibility can make your content easier for all users to engage with.

Design 52
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Whichever page converts at a higher rate should be considered the more effective option and then implemented on your site. Some of the most important responsive features to look for include the following: Images resize with the screen size. Ask for their feedback to make sure your site is effectively responsive.

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Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

While this may seem trivial, any non-profit sporting an FB presence should be closely monitoring the number of links from friends versus links from “Pages”—it’s more than likely that the ratio is ten-to-one or greater. In fact, social media mavens consider it by far the most effective way to drive website traffic. Use Sharing.

Facebook 100
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How to Build a Strong Digital Presence for Your Nonprofit

Nonprofits Source

Your website should effectively introduce new users to your organization and keep existing supporters engaged with your cause. Include a brief description that summarizes your images and how they relate to the rest of your content. Maintain a colour contrast ratio of at least 4:5:1 to facilitate a positive reading experience.

Digital 52
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

They offer an outline of all the elements an effective appeal should include. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. There are no images to tell a story explaining why they’re sending this appeal. I stick by them as a place to begin. you” and “your”? .

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