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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Volunteers are a lifeline for many nonprofits. million volunteers are currently needed to support nonprofits (VolunteerMatch). The challenge that many nonprofits experience is that volunteers start out excited, but the excitement soon fades, and so does their participation. More than 10.4 Select the Right Tools. Let’s get to it!

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Plain Language Resources: Big Duck’s Plain Language for Nonprofits. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Resource: How to Write a Nonprofit Impact Report. For every 1,000 fundraising messages sent, nonprofits raised $78. Why Quarterly Impact Reports?

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Download Spreadsheet Template ]. That said, below is selection of metrics to track and a brief explanation as to why.

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Don’t Jeopardize Your Nonprofit Compliance with a Commercial Accounting System?

sgEngage

Grant-funded nonprofits know compliance isn’t a nice-to-have. If your organization receives at least some of its funding from grants, you need a fund accounting system with subfund accounting capabilities built to handle nonprofit accounting standards. It’s a must-have. Each of those funding sources has their own take on requirements.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.