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Attracting and Retaining Millennial and Gen-Z Donors

Greater Giving

Engaging the next generation of donors, including Millenial and Gen-Z Donors, requires understanding their values and preferences. Engage with your followers by asking for feedback, running polls, and sharing user-generated content. These generations are tech-savvy and spend a lot of time on social media platforms.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. It is becoming more difficult for nonprofits to reach the Inboxes of their supporters and donors. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

How to find more ideas for social media content There is so much you could share about your cause and organization, but you can start by asking colleagues the top questions they get from supporters, donors, and the community they serve. We like to transform data or previous content into trivia or an opinion poll.

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

We try to identify general demographics and insights about how this might relate to a growing crypto philanthropy donor base. Crypto donors don’t wear tinfoil hats. 13% of population) meaning this is still early in the larger adoption cycle ( A Harris Poll from August 2021 ). . (~13% Crypto Donors are 2X more likely to be male.

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10 Brilliant Social Media Content Ideas for Nonprofits

Bloomerang

Your donors and supporters are on social media and you need to be too! Leveraging your social channels to keep in continuous and real-time touch with donors is one way to get the most out of communications. Do not forget to mention the contribution of your donors in making your campaign a success.

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Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With individuals giving the most of any group polled, this was particularly worrying because individuals make up the majority of fundraising dollars given in a year (64% of total giving in 2022). One strategy to help with this is to convert one-time donors to recurring donors. Individual giving totaled roughly $319.04

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