Pamela Grow

OCTOBER 4, 2023

We have enclosed a donor envelope for your convenience. But we’ve got the solution you’ve been waiting for – a donor-centered appeal letter template that will resonate with your supporters and drive real results. Instead of overwhelming your readers with statistics, focus on one individual’s story that evokes emotion.

Template 52

Template Results Fundraising Storytelling 52

Neon CRM

AUGUST 18, 2023

But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. End-of-year giving has financial benefits for both the donor and the recipient organization. Center impact stories and personal connection with the donor instead!) It’s their last chance to make tax-deductible donations.

Campaign 98

Campaign Giving Tips Mail 98

Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. To help acquire younger donors, we’ll guide you through the following payment processing essentials: ?. Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones. These can include: .

Process 52

Process Donor Pledge Demographics 52

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Here’s a quick peek into some key statistics.

Profit 264

Profit Business Stats Statistics 264

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

Demographics 74

Demographics Retention Donor Research 74

NonProfit Hub

JANUARY 14, 2015

In our January/February edition, we explored how to keep donors around all year. The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If

Retention 28

Retention Problem Donor Work 28

Get Fully Funded

JANUARY 18, 2023

Because of their success, virtual fundraisers will continue to be a popular and prevalent way to get in front of supporters and donors, even past the pandemic. For your next fundraiser, provide donors the option to give in person or online depending on what’s easiest for them. This is a strategy you don’t want to lose moving forward!

Lesson 98

Lesson Learning Tips Fundraising 98

Bloomerang

AUGUST 21, 2023

The Fundraising Planning and Climate Report ’s findings show the following: Adjust fundraising strategies : Based on the report’s predictions, consider adjusting your fundraising strategies to align with the current socioeconomic and cultural climate, and donor preferences. Determine the capacity to give of your donors and funders.

Action 75

Action Report Practice Fundraising 75

sgEngage

OCTOBER 27, 2021

Improved donor retention. This essentially provides nonprofits with free donations to boost existing fundraising revenue and better pursue their missions while crafting stronger, lifelong bonds with their donors. Imagine the following scenarios: A donor makes a gift of $1,000 to your organization. Let’s get started.

Gift 84

Gift Benefit Ratio Nonprofit 84

Connection Cafe

APRIL 26, 2016

It’s really not that hard; in fact, more than 46,000 additional organizations received their 501(c) status from the IRS between April 2015 and March 2016, according to the National Center for Charitable Statistics. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal. Openly thankful.

Retention 20

Retention Donor Statistics Press 20

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship. Donor stewardship. Therefore, your fundraising strategy should address several key elements.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. Want to grow your relationships with donors through marketing?

Donation 52

Donation Practice Fundraising Gift 52

sgEngage

FEBRUARY 17, 2023

Add Value Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” When segmenting your list, be careful about language that could alienate certain donors. Newsletters.

email 76

email Communication Effective Fundraising 76

NonProfit Hub

MARCH 1, 2019

For organizations of a certain size, buying your first dedicated donor management software marks a key stage in your growth. What is donor management software? Investing in the best nonprofit CRM solution specifically designed to improve donor relations can drastically improve your stewardship strategy. Let’s get started!

FAQ 51

FAQ Software Donor Management 51

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

DECEMBER 15, 2020

Nonprofit Email Marketing Statistics. Explore these statistics and more through Nonprofits Source’s online giving statistics resource page. While we know that it’s significantly more beneficial to retain a donor than acquire a new one, we also know that the first-time donor retention rate is less than 20%.

email 52

email Guide Marketing Online 52

sgEngage

FEBRUARY 18, 2023

ADD VALUE Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” When segmenting your list, be careful about language that could alienate certain donors. Newsletters.

email 69

email Communication Effective Fundraising 69

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes.

Data 69

Data Metrics Nonprofit Analysis 69

Connection Cafe

FEBRUARY 23, 2016

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? But donors and prospects aren’t impressed. The retention rate of donors who gave two years in a row is 65%.

Communication 20

Communication Donor Retention Rate 20

Bloomerang

JANUARY 22, 2024

These statistics underscore the importance of establishing a clear purpose and solid plan for your organization to ensure its longevity. That’s because donations to these organizations are usually tax-deductible for the donor, making it easier to raise funds. You can apply for an EIN online , or by mail or fax.

Nonprofit 82

Nonprofit Files Policy Software 82

Robert Weiner

JANUARY 22, 2010

John Taylor cites statistics from a 1999 study by TARP Research. He suggests several, including donor retention. Donor retention can definitely be affected--positively and negatively--by Advancement Services. Do donors get timely, accurate receipts and thank-you letters?

Service 183

Service Retention Evaluation System 183

Nonprofit Tech for Good

OCTOBER 25, 2023

Nonprofit Tech for Good Report ] Email Fundraising 26% of donors say that email is the tool that most inspires them to give (25% social media, website 17%, print 13%). Nonprofit Tech for Good Report ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

Statistics 217

Statistics email Marketing Benchmark 217

Connection Cafe

OCTOBER 16, 2013

What donors can teach us about making more money. She has an uncanny ability to articulate what donors want and backs that up with solid and compelling research. Penelope has just released her third book, Donor-Centered Leadership , on how to build and sustain a high performance fundraising team.

Retention 37

Retention Articulate Blackbaud Trend 37

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. That means for every dollar you invest in email campaigns, you can expect an average return of $44. But what about reach?

email 52

email Rate ROI Social Media 52

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52

Qgiv

JULY 12, 2021

Having said that, we’ve taken a look at some fundraising statistics that we think are very interesting and deserve to be brought to your attention. General Fundraising Statistics. Online Donation Statistics. Social Media Fundraising Statistics. Mobile Fundraising Statistics. Email Fundraising Statistics.

Statistics 116

Statistics Raise Fundraising Social Media 116

Connection Cafe

JUNE 30, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. Pure nonsense.

Integration 27

Integration Marketing Mail Channel 27

Connection Cafe

SEPTEMBER 22, 2017

An end-of-year appeal can be developed many ways , but highlighting an individual situation or story will have the most impact by enhancing your donors’ understanding and increasing their connection to your cause. Make sure to use simple verbiage and keep statistics to a minimum. Direct mail appeals should include a return envelope.

Giving 38

Giving Gift Statistics Voice 38

EveryAction

OCTOBER 12, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Saying thank you to your donor base is one of the most important but under-sent messages.

Donation 159

Donation Donor Advocacy Gift 159

Connection Cafe

MARCH 14, 2017

Over the past six decades, individual donors continue to be the largest philanthropic group. Obtaining and sustaining these individual donors is vital to your annual giving campaign. Many different efforts will add to its success, with each step of the campaign requiring donor interaction, solicitations, and stewardship.

Campaign 41

Campaign Giving Gift Donor 41

Connection Cafe

MAY 30, 2018

Online giving increased by 12.1% , validating the importance of your website’s accessibility and readability to donors. A mid-year appeal can be developed many ways but highlighting an individual situation or story will have the most impact by enhancing your donors’ understanding and increasing their connection to your cause.

Giving 32

Giving Gift Statistics Fundraising 32

Qgiv

SEPTEMBER 14, 2021

Your messaging will also be important after the fact, as you’ll need to thank your donors and encourage them to continue supporting your mission. Giving Tuesday is a great time to encourage your donors, staff, volunteers, and even board members to reach out to their own networks of friends, family, and professional connections.

Campaign 98

Campaign Ideas Giving Tips 98

Connection Cafe

JULY 26, 2016

This might include direct mail letters, email appeals, Giving Tuesday , telemarketing and more. But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. Which of these ideas will you try for your donors?

Story 20

Story Gift Impact Share 20

NonProfit Hub

JANUARY 4, 2016

Retention Rates Stink. According to the Fundraising Effectiveness Project’s 2015 Survey , only 19 percent of new donors to nonprofits give again after their first gift. In other words, if 100 donors made gifts via your year-end appeal in 2015, only 19 of them will donate again in 2016. Direct mail donors can attend galas.

Blended 28

Blended Conversation Mail Gift 28

Achieve

DECEMBER 16, 2014

Still, end-of-year gifts and donations account for a substantial amount of the money raised by nonprofit organizations, which, in an effort to capture every bit of potential support before January 1, typically kick off the end-of-year fundraising season with a series of direct-mail appeals and then move on to email solicitations.

Fundraising 40

Fundraising Language Gift Statistics 40

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Mail Social Media Raise 190

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Fortunately, it's all true.

Attention 36

Attention Metrics Online Fundraising 36