NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close? A prompt, personal, powerful thank you is the bare minimum.

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Donor Strategy Retention Discussion 297

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? because of this higher repeat retention rate. . . .

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Retention Donor Guide Rate 86

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3%

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Mail Donor Strategy Files 52

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Allegiance Group

OCTOBER 3, 2022

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? How is retention measured? Why is retention so necessary?

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Retention Donor Rate Mail 52

Qgiv

AUGUST 26, 2021

Whether developing fundraising strategies, creating donor retention programs, launching humanitarian outreaches on the other side of the world, or implementing marketing and assimilation strategies to grow a local church, Darrell’s passion is to help clients achieve their goals and fulfill their mission. . What Is Donor Retention Rate?

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NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

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Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Online Fundraising Benchmark 242

Bloomerang

FEBRUARY 27, 2024

Your lapsed donors. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The minute you understand and act on this, your retention rates will rise. The second thing you must know is what defines a lapsed donor. These are considered to be “ recently lapsed” donors.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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NonProfit Hub

JUNE 12, 2020

However, during these discussions, many organizations ask the same question: “How do we attract more donors?” Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. Call your new donors. .

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Retention Practice Donor Time 82

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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Relationship Gift Retention Mail 283

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started!

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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Donation Retention Gift Philanthropy 354

Robert Weiner

JANUARY 15, 2015

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc.

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Retention Discussion Data Donor 100

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

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Rate Donor Retention Mail 108

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

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NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

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Technique Retention Donor Online 201

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Retention Relationship 141

Pamela Grow

JANUARY 25, 2024

With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. It’s not even how compelling your offer is, or your mailing list. In other words, what does your donor care look like? No, it’s not the theme you decide upon. It worked well.

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Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

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Communication Personal Donor Nonprofit 59

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Active donors are typically current donors whose last donation was in the past 18 months.

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Donor Mail Retention History 52

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in. Let’s dive in!

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Relationship email Donor Wisconsin 59

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. And, make it easy and compelling for donors to offer their information.

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Phone Donor Mail Charity 77

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Relationship Donor Build Tips 95

Qgiv

AUGUST 9, 2023

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. The Giving USA 2023 report revealed that giving by individuals dropped 6.4%

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Relationship Donor Gift Retention 52

sgEngage

JUNE 30, 2021

Without a concrete item or service to offer donors in exchange for their support, what can you do to ensure they feel satisfied with their experience and continuously return to support your programs? Over the years, we’ve learned just how much gestures of appreciation can: Strengthen donor relationships. Increase donor retention.

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Donor Retention Gift Relationship 121

Pamela Grow

APRIL 10, 2024

Email or print donor newsletter? Smart nonprofits utilize both to keep their donors close. But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. appeared first on Pamela Grow.

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Stream Create Newsletter Retention 59

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

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Program Donor Tips Channel 118

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

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Donor Mail Gift Files 103

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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