EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects.

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Achieve

AUGUST 25, 2023

The high ROI of planned gifts and their accessibility to wider groups of donors has always made them a smart investment of your time and development resources. You should instead focus on explaining the different types of gifts that your nonprofit can accept and what their positive impacts would be on your mission.

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Personalize all appeals .

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Retention Communication Donor Strategy 100

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Perhaps it mentioned a specific initiative that donors really liked!

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Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. Forgetting to factor in expected donor churn is an all-too-common budgeting mistake. The first step is creating a budget.

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Analysis Project Donor Retention 52

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . The end results are more efficient fundraising, more revenue, and more time for what matters. How Nonprofits Use AI.

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Course Fundraising Analysis Mail 130

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

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Donation Donor Giving Demographics 52

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 339

Bloomerang

SEPTEMBER 7, 2021

I confess to having a love/hate relationship with fundraising events. I love them as a major donor cultivation tool, but I hate them for everything else! After all, it’s easier to sell tickets than ask for a gift. . Attendees often don’t convert to donors. Donor conversions. Nonprofit Fundraising Event expenses.

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Qgiv

NOVEMBER 30, 2021

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. What about your prospect and major gift portfolios? What about when you pull donor listings for annual reports?

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Database Donor Fundraising Nonprofit 52

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

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sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

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Demographics Retention Donor Research 77

Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. They depend on the quality of the data collected in their donor management system. The bottom line: if you can’t reach your donors, you can’t solicit them. What would you do differently?

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Survey Virtual Nonprofit Sponsor 337

sgEngage

FEBRUARY 4, 2022

The sector is moving away from galas and golf tournaments toward a strategic focus on raising more through major gifts. This helps make it possible for you to nurture fruitful, intentional relationships with your constituents. Smaller, distributed teams are increasingly relying on AI to synthesize data and optimize their workflows.

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Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. Review the Latest Donor Trends in Our 2021 Report. Write a straightforward and emotionally powerful statement for the potential donor that emphasizes the good work.

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Sample email Campaign Fundraising 121

sgEngage

JUNE 4, 2023

Think of automation as a tool to help your team focus on the uniquely human skills of creativity, relationship building, and critical thinking that only they can bring to their fundraising roles. They work with marketing, executive leadership, volunteers, accounting, donors, prospects, community leaders, and the board.

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Knowledge Worker Fundraising Gift Gartner 66

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Giving Retention Metrics Demographics 120

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. At EDF, we wouldn't disagree with that, but we do think it has the potential to become a competitive source of donors and activists.

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ROI Facebook Advocacy Social Media 94

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship. Donor stewardship. Major gifts.

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Strategy Develop Fundraising Nonprofit 105

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

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Social Media Metrics North Carolina Media 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Does direct mail work? Yes, direct mail fundraising does work.

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Mail Fundraising Nonprofit Channel 52

Neon CRM

JUNE 20, 2023

Consider something like clothing drives, with hundreds of donors bringing in bags of old clothes. Methods for Valuing In-Kind Donations In-kind donations don’t (usually) come with a monetary value—you have to assess each of your gifts and assign one to them. Instead, the donor may estimate that the value is approximately $50.

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Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. Timely: Set a deadline for your fundraising campaign to create a sense of urgency and motivate donors to act.

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Guide Fundraising Mail Metrics 52

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Gross metaphor aside, consider the quality of the list and how willing someone who gets blasted with these cold relationship emails is going to respond to your message. Relationships built over time on trust.

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Neon CRM

SEPTEMBER 1, 2023

A big part of being a nonprofit leader is creating and maintaining a fruitful relationship with your board. The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​ Let’s look at the Red Cross mission statement as an example.

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Guide Business Support Metrics 52

Get Fully Funded

MARCH 6, 2023

Pay attention to the donor/attendee experience, then weigh out the potential cost and get ready to PLAN, PLAN, PLAN! They don’t establish any future relationships or revenue streams. A well-run event can build MANY relationships within your community that will serve you well for years to come! BUT the flip side? Ok, got it?

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Money Fundraising Fun Sponsor 130

The Modern Nonprofit

NOVEMBER 16, 2021

Don’t make the mistake of doing too little donor outreach during this critical time! Get started now. ” Whether your supporter database is made up of 200 or 20,000, segmenting your lists for targeted email messaging is important for ROI. Begin and end with gratitude. ” is a great baseline.

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DNL OmniMedia

MAY 13, 2021

Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Plus, utilizing direct mail is a non-invasive way to call on your donors and prospects to support your nonprofit. Here are three ways you can do this: Build long-term donor relationships.

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Mail Integration Digital Strategy 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Source: One & All human services clients; excludes gifts of $10,000+. Follow the Leaders.

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Strategy Marketing Giving Ukraine 52

Bloomerang

JANUARY 22, 2024

That’s because donations to these organizations are usually tax-deductible for the donor, making it easier to raise funds. Nonprofits are most successful when they’re focused on one primary issue because it makes it easier to communicate the organization’s purpose to potential donors. Where will we turn to for financial support?

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CauseVox

JUNE 9, 2021

Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. When your donors fundraise for you, they build credibility for your cause. Matching gifts are also a great way to boost donations mid-campaign.

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Ideas Online Fundraising Charity 98

Nonprofits Source

OCTOBER 4, 2023

Challenge 1) Measuring ROI Comparing the amount spent on CSR campaigns with cost savings can be a tricky undertaking. These are the areas in which companies tend to see their CSR software deliver ROI: Boost in Efficiency: CSR software can streamline processes related to data collection, reporting, and compliance.

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Software Business Guide Companies 52

Connection Cafe

NOVEMBER 29, 2018

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Level Moves. New vs. Recurring Donors.

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Metrics Donor Fundraising Retention 42

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

Artificial intelligence is providing enormous labor-saving help to fundraisers, helping them research prospects, talk to donors, and increase retention rates. Take for example, the mundane and time-consuming task of culling the donor database to create a prospect list. AI can increase online donor conversion and retention rates.

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Benefit Fundraising Retention Conversation 65

Bonterra

AUGUST 15, 2022

Bonterra Solutions Donor Engagement Take your fundraising efforts to the next level and foster stronger donor relationships. Strategic Partnerships We work alongside you every step of the way to understand the unique needs of your social good organization and help you thrive.

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Phoenix Grant Case Study Disaster 52

CauseVox

APRIL 20, 2021

They increased their ROI by 8 times. Here are a few of the big benefits of virtual events: Lower costs: you don’t have to pay for a venue, food, and other costly expenses, which means your ROI will be higher in the end. CauseVox seamlessly creates a mobile-friendly fundraising site for both in-person and virtual donors.

Fundraising 101

Fundraising Virtual Nonprofit ROI 101