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The Annual Campaign Versus Major Gifts Mindset: Navigating the Shift

NonProfit PRO

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Major Gift Relationship Doesn’t Count

NonProfit PRO

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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4 Ways to Nurture Donor Relationships Through Staff Transitions

NonProfit PRO

Staff transitions are an inevitable part of growth and change at nonprofits, but nurturing donor relationships through these shifts can be challenging. Here are four ways that your organization can limit the negative effects of staff transitions.

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The Art & Science of Building Long-Term Donor Relationships through Recurring Gifts

NonProfit PRO

It's simple: encourage your donors to automate their giving. Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity?

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Bridging the Gap: Aligning Annual Campaigns With Major Gifts

NonProfit PRO

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Prioritizing Money Builds Fake Donor Relationships

NonProfit PRO

Relationships take time. So, we go for the fake relationship. You know that. Your boss knows it. But we ignore time because that is how we have set up things. There is a budget to manage. A forecast to make. One where we pretend to care, but only if we get the money.

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The Donor-Centered Approach to Major Gift Fundraising

NonProfit PRO

Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts. In fundraising, there is one singular approach to success, and that is relational fundraising.

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