The Annual Campaign Versus Major Gifts Mindset: Navigating the Shift
NonProfit PRO
JULY 23, 2024
Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
NonProfit PRO
JULY 23, 2024
Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.
NonProfit PRO
AUGUST 16, 2021
A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NonProfit PRO
OCTOBER 18, 2023
Staff transitions are an inevitable part of growth and change at nonprofits, but nurturing donor relationships through these shifts can be challenging. Here are four ways that your organization can limit the negative effects of staff transitions.
NonProfit PRO
MARCH 2, 2023
It's simple: encourage your donors to automate their giving. Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity?
NonProfit PRO
DECEMBER 20, 2021
Relationships take time. So, we go for the fake relationship. You know that. Your boss knows it. But we ignore time because that is how we have set up things. There is a budget to manage. A forecast to make. One where we pretend to care, but only if we get the money.
NonProfit PRO
MAY 2, 2023
Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts. In fundraising, there is one singular approach to success, and that is relational fundraising.
Get Fully Funded
SEPTEMBER 17, 2023
A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.
NonProfit PRO
JULY 11, 2023
We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.
NonProfit PRO
FEBRUARY 8, 2024
Key topics include the keys to seamless donor relationship continuity and how to build internal processes to support smooth gift officer transitions. Join our expert panel featuring two seasoned fundraising experts as they cover the state of portfolio management and share best practices for when to move up or move out.
Nonprofit Tech for Good
DECEMBER 12, 2019
Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. 2) Don’t forget about the impact of donor-advised on fundraising.
NonProfit PRO
MAY 10, 2023
Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.
Bloomerang
DECEMBER 8, 2023
A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. What defines a major donor varies.
NonProfit PRO
OCTOBER 10, 2022
Setting goals for the donors in your portfolio is important, but there’s another level of planning that successful major gifts officers do that leads to a transformational gift. Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.
EveryAction
JULY 31, 2023
One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.
sgEngage
MAY 28, 2024
To help you take the reins and contribute more donors and dollars, here are the top four most effective tips for prospect research. Make More Accurate Gift Capacity Estimates Gift capacity is a sensitive subject. You can’t work with major donors without having a few missed estimates. Cross-check for accuracy.
NonProfit PRO
FEBRUARY 8, 2023
Whether you are a CEO trying to form a partnership with a board chair, a development director trying to work more closely with the marketing director or a major gifts officer trying to build a relationship with a donor, the relationship is everything. But for some of us, it’s hard.
Bloomerang
FEBRUARY 5, 2024
Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.
Candid
SEPTEMBER 6, 2023
Over the last year, there’s been an explosion of multi-million-dollar gifts from donors to their alma maters. In this blog, we’ll explore these evolving philanthropic dynamics and highlight why building and sustaining meaningful relationships with alumni donors remains central in higher education. billion in funding.
NonProfit PRO
JANUARY 14, 2022
As a profession, fundraisers constantly spend a great deal of money on training, education and consultants to learn various techniques to improve performance and results. One can never sit on their laurels.
EveryAction
AUGUST 30, 2023
One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?
NonProfit PRO
JULY 5, 2023
Here are some tips to cultivate and connect with engaged gift prospects. As a nonprofit professional, you learn the importance of generating time, talent and treasure for the institution you represent.
NonProfit PRO
JANUARY 2, 2024
Here's what needs to be in place to grow your relationship with a donor and how to handle various situations that may come up.
Bloomerang
JUNE 30, 2023
Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately.
CauseVox
JULY 2, 2024
Well the good news is that with a matching grant or matching gift, you can! Not only does every donation get doubled (or tripled) but with a match in place, 84% of donors say they’re more likely to give, and a staggering 1 in 3 say they would give a larger gift if matching is applied to their donation.
Bloomerang
JULY 7, 2022
Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them.
EveryAction
AUGUST 29, 2023
In your fundraising constituent relationship management (CRM) platform, the donations received and the goals you set for your campaign can seem abstract, but your fundraising successes and setbacks will have a major impact on the communities, causes, and people you serve. Based solely on income, Janet might seem a more promising prospect.
NonProfit PRO
MARCH 7, 2022
But she cannot, no matter how hard she tries, reach out and access them because she actually thinks that it will offend the donor. The very funds this good CEO needs are right in front of her.
Nonprofit Tech for Good
OCTOBER 1, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them.
Get Fully Funded
JANUARY 24, 2024
While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.
Bloomerang
MAY 10, 2022
The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?
Get Fully Funded
JULY 2, 2024
Let’s explore how you can harness the power of eCards to make a lasting impression on donors, volunteers, and employees alike. Donation Drives: During specific campaigns, send donors eCards with compelling messages about your cause and a direct call to action to contribute.
Qgiv
AUGUST 9, 2023
Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. The Giving USA 2023 report revealed that giving by individuals dropped 6.4%
Get Fully Funded
MARCH 21, 2022
Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you know what I mean. And the best way to get to know your major donors is to ask good questions that spark conversation. Don’t try to wing a visit with a major donor.
The Fundraising Authority
SEPTEMBER 7, 2022
The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1
Bloomerang
NOVEMBER 10, 2023
Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?
sgEngage
JULY 18, 2024
Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.
NonProfit PRO
SEPTEMBER 27, 2022
To be a great major gifts officer, you must be curious about your donors. So, here are some practical questions that will help unlock your donor’s passions and interests. Your job is to understand the things that matter to them and why.
Nonprofit Tech for Good
AUGUST 14, 2022
When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? Are you acknowledging those differences in the way you build relationships with these supporters? This person fears offending donors by asking at the “wrong” time. Conduct online donor surveys.
NonProfit PRO
AUGUST 9, 2021
Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor. So, the major gift program suffers because you’re not feeding major gifts a healthy diet of qualified major donors.
sgEngage
MARCH 11, 2024
The social sector and major gift fundraising are no exception. AI tools enable major gift officers to do more with their time by minimizing administrative tasks, helping with research, and drafting communications. The Benefits of AI to Major Gift Fundraisers Fundraising is an industry that faces high stress and burnout.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content