EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Association Analytics

APRIL 1, 2024

The team likes to take advantage of every opportunity to ask members questions, from polls, to website forms, and longer annual surveys conducted through Survey Monkey. One opportunity IAEE uses for observation is a series of small group discussions called Community Buzz Hours.

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Data Strategy Associations Survey 210

Bloomerang

AUGUST 29, 2023

Online fundraising platforms are software solutions that your nonprofit can use to solicit, accept, and process donations made via the internet. Many online fundraising platforms also make it easy for supporters to start fundraisers of their own to gather donations on behalf of your organization. What are online fundraising platforms?

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Platform Donation Online Fundraising 61

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

.&# and “overall goals are to find, attract and win new donors, nurture and retain those donors the organization already has, entice former donors back into the fold, and reduce the costs of fundraising.&# (I’ve never been convinced that CRM and Donation management are very different beasts, even though many argue differently.).

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Metrics Social Synchronous Wikipedia 154

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

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Story Profile Metrics Accessibility 52

Bloomerang

OCTOBER 1, 2021

Great question! At most organizations, board members play a direct role in fundraising —whether that’s sending donation appeals, participating in events, meeting face-to-face with major donors, or expressing gratitude after a donation is made. Total number of donations: the number of donations that were made.

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Report Data Donor Metrics 121

Get Fully Funded

JANUARY 5, 2024

Keep an eye on your metrics. Let’s dive in so you can start driving more donations! Once you have a supporter’s contact information and permission to text them, you can use texts as a critical touchpoint for building relationships that lead to more donations and increased involvement. Write tailored messages for every occasion.

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Practice Puerto Rico Fundraising Metrics 59

Nonprofits Source

FEBRUARY 22, 2024

To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Donation page. Your donation page should be easy to use, with a straightforward donation form and integrated payment processing. Keep an eye on the following metrics for your site: Web traffic.

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WordPress Content Strategy Create 52

Get Fully Funded

SEPTEMBER 14, 2021

Offer recurring donation options. Reduce donation page abandonment. That’s because it’s less expensive to retain your supporters than to attain them, and as donors stay engaged with your organization, they’re more likely to increase their average donation amounts. But how can you improve this metric ?

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Donation Strategy Retention Rate 64

sgEngage

MARCH 13, 2024

So, we were curious: What would the data tell us about three key questions? Have people changed the way they donate? We encourage you to read the full report where we dive into these questions and more. They know how to fundraise, and their friends and families are used to receiving requests for donations.

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Blackbaud Report Fundraising Benchmark 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle. Size has never mattered to us.

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Metrics Facebook People Measure 112

EveryAction

APRIL 6, 2017

You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc. And actually, I think automation can help make it easier for nonprofits to bounce back from mistakes.

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Marketing Question Nonprofit Social Media 104

Candid

JANUARY 18, 2022

Donation information . Grantmaker status: Does your organization make grants or donations? . Strategy & goals: upload strategic plan or briefly answer two questions . Metrics: share at least one metric from 2021 . Basic information—so your organization can be found . Contact information .

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Info Profile Metrics Demonstration 98

Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. per click.

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Ideas Donation Online Strategy 111

sgEngage

APRIL 17, 2024

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Looking backwards at historical data helps you answer that question.

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Chart Map Data Attention 81

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Fundraising Mail Law Donation 350

TechImpact

JUNE 3, 2014

Drilling down below surface level, beyond just the gross amount of donations your nonprofit received last year, will reveal a wealth of information that will help your nonprofit better analyze your donation situation. What time of the year did your nonprofit receive its most donations? Identify your most important information.

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Data Donor Retention Demographics 215

Association Analytics

NOVEMBER 16, 2021

The team at Association Analytics often hears questions like, What exactly is data analytics? To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. What questions are you trying to answer with analytics? Why is it important? First: Reporting vs. Analytics.

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Analytics Data Beginner Associations 169

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

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Metrics Social Media Media Social 77

The Storytelling Non-profit

APRIL 12, 2022

However many non-profits struggle to explain what their impact is in a clear and compelling way that motivates donations. Here are some questions for digging into this activity. Considering the outcome or impact metrics, what do those metrics mean for constituents long-term? That’s where storytelling comes in.

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Storytelling Impact Profit Story 94

Saleforce Nonprofit

JULY 8, 2021

How are the answers to these questions impacting your fundraising? From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Pose a question, tease a story, or make an offer like a matching donation campaign.

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email Marketing Strategy Tips 116

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. How do you make it work for your nonprofit and increase donations? This appeals better to supporters who want to find out more before donating.

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Grant Google Donation Tips 52

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations.

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Gift Raise Guide Relationship 97

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. More specific reports from peer-to-peer fundraising can transform donor data into segmented information about participants, donations, teams, badges earned, and inventory details. Who is ready to give?

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Data Metrics Nonprofit Analysis 69

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. Assess your previous year-end campaign and ask yourself the following questions: Did we reach our campaign goal? What was our average donation size?

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Guide Giving Nonprofit Metrics 107

Allegiance Group

FEBRUARY 27, 2024

Your donation platform can help you distinguish one donation from another. This granular-level data uncovers the precise path a donor took on your website that led to a donation. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period.

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Analytics Google Fundraising Track 52

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Here are some of the questions you might ask in order to understand what metrics to track: . How much food do you need to source as donations? . Do you know what topics people care about?

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Analytics Strategy Fundraising Benchmark 122

M+R

MAY 31, 2022

Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.” So the question is, do you change your list definition to exclude opens?

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Mail Spam Rate email 108

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. Key issues of concern (i.e.,

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Analytics Museum University Google 76

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

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Analytics Org Adwords Metrics 52

sgEngage

NOVEMBER 19, 2023

Planned giving, often called” legacy giving,” is the process by which a donor or prospective contributor produces a financial or estate plan to donate something of value to an organization at a later time. Planned gifts are often donated through a will at an individual’s bequest so that the nonprofit receives the gift upon the donor’s death.

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Giving Blackbaud Gift Policy 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

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Metrics Benchmark Rate Newsletter 55

Whole Whale

MARCH 15, 2023

Great question, but first, let’s explore what email marketing is and is not. Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

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email Difference Marketing Retention 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

Peer learning is based in real work: sharing what one is doing with others, asking for support, questions and answers and feedback. I’m delighted to be working with the Knight Foundation and its Community Foundation partners to design and facilitate a Peer Learning Exchange to share best practices. On Sept. ET Thursday Sept.

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Hosting Foundation Question Giving 94

Connection Cafe

OCTOBER 28, 2014

But the question those metrics beg is how the increase in volume is impacting email performance. Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories). Percentage of email housefile that donates is up 15%.

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Benchmark Metrics Report Online 55

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests? Use a call-to-action.

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Video Support Tips Audio 106

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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Raise Campaign Money Online 59