NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Are you sure? Why is testing important?

Rate 134

Rate Content Conversation Test 134

Bloomerang

OCTOBER 4, 2021

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. This is the specific donor you’re appealing to. . You want to inspire them to take action and feel a certain way after they make their donation. . Have you written to one specific donor? . You’re writing to one donor.

Question 142

Question Donor Test Student 142

Neon CRM

NOVEMBER 29, 2023

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. What Causes Do Donors Support?

Lesson 52

Lesson North America New York Kentucky 52

Bloomerang

APRIL 11, 2023

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Share that your event is over and thank all attendees, donors, and sponsors.

Contest 88

Contest Headline Social Media Survey 88

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

Test 84

Test Digital Headline Language 84

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

Marketing 193

Marketing Fundraising Test Nonprofit 193

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Add landing pages. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.

Websites 52

Websites Alternative Nonprofit Conversation 52

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. 30 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Tech Soup

JANUARY 19, 2017

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Write less lengthy copy and better headlines.

Digital 36

Digital Marketing Game Headline 36

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? To ensure that your email reaches your donor , you have to take extra measures.

email 40

email Marketing Tips Captivate 40

Connection Cafe

JANUARY 30, 2017

Over the weekend, the American Civil Liberties Union (ACLU) received $24,164,691 from 356,306 online donations. To put this surge of donations into perspective, the ACLU raised a typically raises $4M in online giving annually. send me your donation receipts for the @aclu & I will match up to $100K https://t.co/P9zVRH0WH0

Headline 20

Headline Lesson Time Influence 20

Nonprofit Tech for Good

NOVEMBER 29, 2010

In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal. Have you been able to use these tools to raise money online? The site currently has 1.6

Social Media 254

Social Media Interview Examples Media 254

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. Email still works really well.

Time 33

Time Fundraising Benchmark Trend 33

BoardAssist

DECEMBER 15, 2014

This post will give you tips for: Drawing donors in to the letter. Upgrading your donors’ gifts. Writing a letter your donors will actually read. Asking lapsed donors to renew their gift. Raising more from your top donors. Following up your appeals so donors say yes. Welcoming new donors. Guaranteed!

Mail 61

Mail Money Raise Tips 61

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. Share a story, donate money, sign up for a contest, watch a video, etc.). Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. While donors might think that a giving day is just one day, the most effective annual giving shops treat day of giving as a midpoint in a larger strategy to acquire and steward new donors.

Giving 22

Giving Gift Demographics Donor 22

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

email 32

email Rate Test Spam 32

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

NOVEMBER 3, 2022

But one thing that tends to fall through the cracks amidst all the hoopla surrounding this last quarter is your website, more importantly, your donation landing pages. It may be in great shape and fully prepared for all the donations that will pour in during November and December. Have you looked at it lately? Is it painless?

Donation 51

Donation Giving Headline Conversation 51

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. But if you’ve never heard of Bloomerang, we are a provider of donor management software. Steven: Yeah.

Results 83

Results Video Donation Fundraising 83

Nonprofit Tech for Good

JANUARY 10, 2022

These include: Encouraging donations from donors and potential donors. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Performance: The account must maintain a 5% click-through rate each month.

Google 347

Google Grant Guide Nonprofit 347

Nonprofits Source

NOVEMBER 3, 2017

Before we dive into those factors, I think it’s important to discuss why SEO is important for nonprofits and how donor preferences are driving the need to invest in search. Donors are shifting their preferences to online giving as their preferred method of donating to causes they care about. Last year saw a 7.9%

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

JUNE 20, 2016

The Value: Your success rate skyrockets when you fully understand the process and what your main goal is with the direct mail piece. Think of it as sort of headline or teaser. With the right phrases and copy, you’ll get your donors to keep reading the important stuff. Don’t peak their interest for the wrong reasons.

Mail 34

Mail Headline Action Mind 34

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Fight for every donor. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Qgiv

MAY 11, 2021

You can use it to attract new donors, promote a big event, raise awareness about your mission, or even raise funds for targeted projects like capital campaigns or emergency funds. When a donor clicks on your ad, search engines determine how much to charge you based on your maximum bid, which is how much you’re willing to spend per click.

Google 52

Google Grant Rate Headline 52

Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. Main Donation Page. Generic donation pages often lack the personal touch most donors are looking for when deciding whether or not to make a gift.

Campaign 64

Campaign Fundraising Strategy Headline 64

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. The most effective way to answer both is with a clear and compelling page headline.

Donation 56

Donation Headline Fundraising Images 56

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Tech Soup

JUNE 20, 2016

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. Here are 10 ways to improve your donation page: 1.

Donation 36

Donation Money Headline Raise 36

Nonprofit Tech for Good

NOVEMBER 7, 2020

You’ll reach donors where they’re at and maximize your marketing budget. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. It goes a long way in helping readers get to know Rani and consider donating to help kids like her.

Channel 247

Channel Sierra Leone Story Digital 247

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. At the same time, we are seeing big increases in Donor-Advised Fund giving. Check it out! )

Fundraising 106

Fundraising New York City Ukraine Channel 106

Bloomerang

AUGUST 28, 2021

But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty. That’s what Bloomerang is. Just a quick heads up you, guys.

Video 79

Video Fundraising Guide Test 79

Nonprofits Source

MARCH 21, 2018

Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. In fact, 55% of people who engage with nonprofits on social media end up taking an action, while 59% of those people make an online donation. of traffic to donation pages on #GivingTuesday.

Social Media 109

Social Media Resource Marketing Media 109

NonProfit Hub

JANUARY 18, 2019

No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. For example, you might say, “Imagine the smiling faces of the children you’ve helped by donating toys.” The importance of power words.

Conversation 67

Conversation Headline Nonprofit Children 67

Connection Cafe

AUGUST 23, 2017

One dynamic area for acquiring new donors is from episodic giving. Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. To better understand the evolving nature of episodic donors, it is important to have some historical context.

Gift 33

Gift Donation Disaster Headline 33

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Google 31

Google Grant Adwords Social Media 31