Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Create custom graphics for powerful quotes, statistics, and call-to-actions. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Twitter 349

Twitter Practice Social Media Nonprofit 349

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing ! Learn more at WeRaiseTheRoots.com

Advocacy 143

Advocacy Local Poll Audience 143

Bloomerang

JUNE 1, 2022

Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. These statistics illustrate why you should prioritize year-end giving within your overall fundraising strategy: 1/3 of all annual giving happens in December, and around 11% of total donations arrive within the last three days of the year.

Guide 111

Guide Giving Nonprofit Metrics 111

AccelEvents

JULY 28, 2021

Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . 4 Ideas for Hybrid Events. 4) Lean Into Gamification Like GPJ Experience Marketing Suggests.

Ideas 98

Ideas Metrics Virtual Hosting 98

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Use statistics to vividly demonstrate the scale of the problem being addressed. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Before you start, think about what statistic is most important to your nonprofit in the immediate future, and what goal will can be accomplished by gathering that information.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Bloomerang

MARCH 30, 2023

Metrics matter! Without these important metrics, you will be unable to measure your success accurately. Here are the most important metrics to keep track of: Retention rate. What is the total number of volunteers that you recruited and retained in one year? Digital engagement rates on social media, texts, emails, etc.

Volunteer 94

Volunteer Strategy Organization Metrics 94

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? Use digital marketing as a channel and collect email addresses via social media marketing. This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. . According to Mailchimp ? Work on optimizing signup forms.

email 84

email Marketing Spam Rate 84

Nonprofits Source

SEPTEMBER 27, 2023

Consider the following statistics: Workplace giving has great potential for impact. You might send a digital card as a confirmation of their donation with fun animations and a quick thank-you message to show your appreciation. You can also highlight metrics provided by the nonprofits your efforts supported.

Community 52

Community Giving Companies Gift 52

Connection Cafe

DECEMBER 15, 2017

As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions. Make sure to view the Digital Hack Web Series.

Social Media 29

Social Media Digital Life Media 29

Bloomerang

MAY 31, 2022

In fact, Double the Donation’s fundraising statistics show that 63% of donors in the U.S. Your fundraising strategy should address how you will connect with supporters online, including your digital marketing strategy, virtual event plans, and personalized online communications. Email marketing software. Average gift size. Wrapping up.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Allegiance Group

FEBRUARY 2, 2024

Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. Digital marketing also promotes higher retention and engagement by establishing more donor touchpoints. What are the benefits of digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

NetWits

NOVEMBER 11, 2010

First , make sure you are using an emarketing tool that allows you to track all of the basic email statistics (open rates, clicks, actions taken, money raised, etc). Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. What am I missing?

email 212

email Profit Registration Review 212

Classy

MARCH 26, 2021

Online fundraising combines your standard relationship-building with digital mediums. A pro tip is to hide your progress metrics at first and do a soft launch where you share the campaign with a small pool of loyal supporters whom you feel will likely make gifts. We recommend changing this to a powerful quote or statistic. .

Campaign 59

Campaign Tips Fundraising Online 59

Nonprofits Source

AUGUST 18, 2023

NP Source is devoted to providing nonprofits with the knowledge and resources they need to grow their digital marketing and fundraising efforts to new heights. Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics.

Gift 52

Gift NPO Software Nonprofit 52

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Nonprofit Email Marketing Statistics. Why are so many nonprofits utilizing email in their overall digital strategies ? However, once nonprofit technology entered the equation, it drastically optimized the process.

email 52

email Guide Marketing Online 52

Nonprofits Source

OCTOBER 2, 2023

Here are a few statistics that paint a picture of current corporate philanthropy trends to be aware of: Although total giving declined in 2022, corporate giving experienced two years of growth in 2021 and 2022 , mostly because of increases in GDP and pre-tax profits. . $4-7 Looking for more fundraising best practices?

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Pamela Grow

JUNE 28, 2023

Your open rate is, of course, one of the most important metrics you’ll want to track. While we don’t recommend deleting emails, we do recommend running 2-3 re-engagement campaigns during the course of a year. Something like this. According to the 2023 Neon One Nonprofit Email Report , 28.59% is the average nonprofit’s open rate.

email 52

email Rate ROI Social Media 52

Top Nonprofits

MARCH 12, 2021

A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. According to Double the Donation’s fundraising statistics , between $4-$10 billion in matching gifts goes unclaimed each year. Appealing to Younger Donors.

Trend 98

Trend Campaign Fundraising Mobile 98

.orgSource

APRIL 10, 2023

There are plenty of statistics that demonstrate that what is good for society is also good for business. From the Center for Talent Innovation—companies with more diverse boards of directors are more likely to outperform their peers on financial metrics such as return on equity and return on sales.

Build 322

Build Demographics Associations Voice 322

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. You cannot use the digital divide as a fig leaf over open site statistics anymore.

Stats 100

Stats Web Statistics NTEN 100

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. Plus, fundraising statistics. Let’s dive in. .

Digital 105

Digital Communication Tips Virtual 105

Care2

MAY 16, 2011

During Care2's latest webinar Your Website Doesn't Matter , Why Email Still Rules Online Fundraising panelists Lauren Miller of Blue State Digital and Dionna Humphrey of Greenpeace USA discussed tactics they have used to engage their email list and turn prospects into donors. Then make adjustments based on your own metrics.

Websites 66

Websites Rate Test Benchmark 66

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Metrics around the success of the year-end campaign work as great marketing material. So while creating a digital report allows you to engage with supporters, it’s also essential for internal strategizing. Mainly, a digital report. Now, let’s dig in!

Report 114

Report Digital Fundraising Nonprofit 114

Classy

AUGUST 13, 2021

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. Relevant statistics . Why Saves Matter for Nonprofits.

Metrics 81

Metrics Social Media Track Media 81

EveryAction

AUGUST 17, 2023

These annual earnings estimates come from the Current Employment Statistics (CES) database , which is available from the Bureau of Labor Statistics (BLS.)” Our take Metrics like the value of a volunteer hour are useful for nonprofits because staff across programs know that what gets measured gets moved.

Volunteer 185

Volunteer District of Columbia Connecticut Massachusetts 185

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. It’s a phenomenon called digital fatigue. Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. What is this affliction?

Digital 52

Digital Communication Tips Virtual 52

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Metrics around the success of the year-end campaign work as great marketing material. So while creating a digital report allows you to engage with supporters, it’s also essential for internal strategizing. Mainly, a digital report. Now, let’s dig in!

Digital 63

Digital Report Fundraising Nonprofit 63

Bloomerang

JANUARY 22, 2024

These statistics underscore the importance of establishing a clear purpose and solid plan for your organization to ensure its longevity. Bloomerang’s donor database also includes an interactive dashboard to monitor metrics like donor retention, incoming donations, and campaign progress.

Nonprofit 83

Nonprofit Files Policy Software 83

Nonprofits Source

NOVEMBER 21, 2022

Is your digital marketing strategy taking full advantage of this trend? Microsoft’s Ads for Social Impact or the Microsoft Ad Grant is a program available to eligible nonprofits to help transform their digital presence. Nonprofit Source is a go-to for all nonprofit digital marketing strategies. Increased Conversions.

Grant 97

Grant Nonprofit Digital Metrics 97

Qgiv

DECEMBER 14, 2023

Provide context In addition to these stories, include relevant facts and statistics about the issue. Tracking the performance of campaigns, analyzing key metrics, and using A/B testing can help organizations optimize their emails and ensure they are reaching maximum potential.

email 64

email Fundraising Nonprofit Test 64

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 98

Ideas Guide Online Fundraising 98

Qgiv

JUNE 4, 2021

Prioritizing your online presence and digital engagement methods is key to not just surviving, but thriving, during this time. This includes statistics, safety recommendations, and other COVID-19 buzzwords that continue to remind people about the pandemic. 25+ Virtual Fundraising Ideas. Switch Up Your Fundraising Language.

Virtual 69

Virtual Ideas Guide Fundraising 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

A social graph if the NpTech tag based on a google search NpTech Conversations Gavin's digital diner has written an article about the options that technology gives us for opting out of face-to-face gatherings. Are Web statistics a matter of transparency. He notes with a trace of sarcasm, "???With What do you think?

Open Source 50

Open Source Nptech Summary Tag 50

Saleforce Nonprofit

NOVEMBER 4, 2021

People have shifted online in record numbers throughout the pandemic, which has resulted in digital overload and fatigue for many of us. Brian Tumpowsky, head of digital technology at UNICEF USA, discussed these changes in a recent interview. “ Here are the report’s five key takeaways, with supporting statistics.

Marketing 69

Marketing Report Trend Metrics 69

Forum One

MAY 30, 2024

These are like the digital extension of your typical print-focused brand guidelines. Data Visualization Charts, graphs, and interactive dashboards are an accessible way to present data and statistics visually, which in turn, enhances transparency and credibility in your organization. Use that real-life hook in your designs.

Design 46

Design Communication Effective Chart 46