Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail.

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Mobile Digital Fundraising Advocacy 130

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 77

Mail Data Marketing Files 77

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Bloomerang

OCTOBER 30, 2023

When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. Aaron points out that only 34% of their food banks have a staff focused on digital services, but 85% work with a direct marketing vendor.

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Feeds San Antonio Donor America 82

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Action Donation Mobile Social Media 339

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. You can drive people to your website, but you can’t force them to give.

Social Media 353

Social Media Donor Media Social 353

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Pamela Grow

JANUARY 11, 2024

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. Direct Mail is essential Direct mail is essential to nonprofit fundraising for the small to mid-sized primarily community-based nonprofits I work with. Donors were down 7.6% You get the drift.

Trend 59

Trend Storytelling Paypal Mail 59

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. Consider your average spending year over year or the trend in your retention over a period of time. Just like you need to plan a project for data, you should also be intentional with your plans for data retention.

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Data Tips Associations Government 169

CauseVox

NOVEMBER 19, 2021

For small orgs on a tight budget or can’t get a digital fundraising tool approved quickly, you can use CauseVox for 100% free with the Basic Plan. Now, you can access: All 16 curated, impact-filled sessions covering topics like direct mail, email marketing, digital fundraising, social strategy, year-end planning tips, retention + more.

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Resource Fundraising Template Mail 89

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

Game 59

Game Fundraising Storytelling Press 59

Bloomerang

APRIL 5, 2021

How good is our overall retention? Truthfully there is a lot of content many prospects might gladly give you their email (or mailing) address to get that you are giving away for free right now. Maximize your ‘inner circle’ and consider recruitment events or a small, targeted mailing . How’s your bait?

Donor 102

Donor Mail Gift Files 102

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

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Lesson Fundraising Digital Test 59

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. I predict that as many nonprofits see greater success with digital, they’ll abandon print. As a result, our sector’s donor retention stats will decline further.

Newsletter 52

Newsletter Donor Retention Nashville 52

Neon CRM

MAY 3, 2023

There’s no one-size-fits-all solution for recognizing your supporters; in fact, your organization will be much better off by mixing and matching your donor recognition strategies and including both digital and traditional rewards for all your supporter tiers. On top of that, people tend to trust traditional mail more than email.

Support 52

Support Donor Strategy Digital 52

Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings.

Profile 91

Profile Software Nonprofit Donor 91

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. This is part five in a six-part series.

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Analytics Strategy Fundraising Benchmark 122

Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Implement donor segmentation.

Communication 59

Communication Personal Donor Nonprofit 59

DipJar

AUGUST 6, 2021

Volunteer Retention. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. A high volunteer retention rate means your organization has successfully maintained the support of engaged and active supporters who champion your cause. Volunteer Recruitment. Volunteer Communication.

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Volunteer Program Management Retention 98

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Using email for fundraising and donor retention is cost-effective and its power is backed up by data: 5) Prioritize a Matching Gifts Strategy.

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Practice Online Fundraising Nonprofit 339

Saleforce Nonprofit

APRIL 6, 2022

But arguably, this was an acceleration of existing digitization. Over the past two decades, how nonprofits initially understood ‘digital fundraising’ as email and social channels to supplement direct mail has come a long way. Effective digital fundraising requires tech support to drive income growth, insights, and retention.

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Change Marketing Fundraising Stream 75

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. That’s fifty-two “moves” each year.

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Action Report Practice Fundraising 73

Qgiv

SEPTEMBER 28, 2022

Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Often, your organization will spend more time and funds on donor acquisition than on donor cultivation or retention. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69

CauseVox

NOVEMBER 18, 2021

Don’t Skip Direct Mail. During the Year-End Fundraising Fair session, “Direct Mail In The Digital Age” nonprofit coach Kelly McLaughlin shared that over her 12+ years of experience, she has found that direct mail is still an effective fundraising tool, especially as part of your year-end appeal. .

Fundraising 79

Fundraising Social Media Sponsor Mail 79

CauseVox

NOVEMBER 23, 2021

A Great Year-End Fundraising Appeal Sets You Up For Donor Retention. And, of course, a strong appeal results in stronger donations, and stronger donor retention. Use Your Full Appeal Via Direct Mail + On An Online Campaign Site. You can share the full appeal in one piece of direct mail—a postcard or letter.

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Fundraising Articulate Audience Story 78

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. First Year Donor Retention is 29.3%.

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Profit Business Stats Statistics 264

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. However, digital can be a bit trickier.

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America Digital Audience Channel 105

DipJar

JUNE 20, 2023

These may include: Online fundraising Major gift fundraising Event fundraising Direct mail fundraising Corporate sponsorships Grant funding A SWOT analysis can be a useful opportunity to identify your fundraising strengths and weaknesses to develop a stronger foundation for your organization. Where does your nonprofit struggle?

Analysis 52

Analysis Guide Nonprofit Retention 52

sgEngage

NOVEMBER 15, 2022

Retention should be your key focus no matter what challenges your organization is facing. It’s tempting to eliminate direct mail in favor of a more budget-friendly, digital-first approach. When reaching out to multi-year donors and new prospects, leave the doors open to means of giving that you may not yet be utilizing.

Build 68

Build Strategy Blackbaud Philanthropy 68

Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . You can even share their stories in your annual report or direct mail communications. . Here are 9 impactful ways for your nonprofit to thank your volunteers. Feature them in your communications.

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Volunteer Giving Gift Phone 125

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? How to Create a Donor Persona So how do you create a donor persona?

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Audience Donor Survey Demographics 82

Bloomerang

MAY 3, 2021

The last two are particularly suited to the current, digitally-revolutionized environment. . Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If you don’t want to waste your donor acquisition resources, you need to double up on your donor retention resources.

Action 127

Action Donor Tips Fundraising 127

Bloomerang

AUGUST 7, 2023

Especially not in our digitally revolutionized marketplace where outbound (push) marketing no longer rules. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. If they made an offline gift, mail a personalized thank you letter within 48 hours. Those at the top are “major.”

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Gift Donor Time Mail 70

Get Fully Funded

OCTOBER 7, 2021

Focus on volunteer retention. Advocacy campaigns are known for approaching potential supporters through multiple methods, including door-to-door knocking campaigns, street canvassing efforts, and digital advocacy. Direct mail. Traditional mail does still have a place in advocacy campaigns. Focus on volunteer retention.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. These journeys work best when you carry them across all your channels, including direct mail, email, social media, in-person events, digital ads , and more.

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Data Gift Relationship Interaction 92