M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

Mail 71

Mail Results Benchmark United States 71

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check.

Donation 211

Donation Digital Online Giving 211

NonProfit PRO

OCTOBER 20, 2023

Postal Service customers who sign up for emails can get a digital preview of their mailbox. This means that prior to getting your mail piece, recipients can click on your link and start donating. With informed delivery, U.S. Here's how to use this service to your advantage.

Guide 287

Guide Mail Digital Service 287

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 111

Mail Retention Practice Donor 111

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. Apple Mail is Apple’s email client. About 58% of the market uses Apple Mail as a client. What is Link Tracking Protection?

Track 102

Track Digital Change Fundraising 102

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

OneCause

JUNE 14, 2021

In today’s digital world, you may assume that an all-digital approach would lend the best results, but that’s actually not the case. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. Let’s get started.

Mail 98

Mail Raise Guide Fundraising 98

Achieve

JUNE 2, 2021

direct mail campaigns. are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. This guide will explore the. is meaningful.

Mail 94

Mail Course Campaign Digital 94

M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Three postcards fan out before you. A sweet deal: 13 cassettes for $1.

Conservancy 78

Conservancy Influence Mail Headline 78

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

Mail 52

Mail Relationship Digital Donor 52

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 81

Mail Data Marketing Files 81

NonProfit PRO

MAY 11, 2022

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, published new research that explores how digital engagement is reshaping the way nonprofit organizations deliver services.

Research 240

Research Digital Adopt Nonprofit 240

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Being overly cautious about sending email is detrimental to your digital marketing and fundraising strategy. Why the Open Data Project?

email 334

email Marketing Data Digital 334

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail.

Mobile 130

Mobile Digital Fundraising Advocacy 130

EveryAction

JULY 12, 2023

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

Channel 224

Channel Work Fundraising Movie 224

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach?

Mail 62

Mail Channel Strategy Fundraising 62

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Let’s focus on these four main channels: Direct mail. Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75

NonProfit PRO

AUGUST 24, 2022

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

Digital 289

Digital Donation Marketing Effective 289

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Show Gratitude. Reach New Audiences.

Mail 44

Mail Support Channel Campaign 44

Nonprofit Tech for Good

JANUARY 31, 2021

Designed to inspire generosity in children, members are mailed monthly postcards featuring nonprofits and then the family can listen to the impact of their giving through Alexa. 101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good.

Tools 321

Tools United States Online Fundraising 321

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

Statistics 235

Statistics Online Fundraising Benchmark 235

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns.

Generation 245

Generation Giving North America Method 245

Wild Apricot

MAY 28, 2012

Is direct mail still relevant in our digital age? Here are some tips on integrating direct mail and online strategies.

Mail 106

Mail Integration Strategy Tips 106

Achieve

MARCH 4, 2022

Digital privacy has become a major new fixture in public discourse across all sectors. Much discussion of digital privacy revolves around the buying and selling of data, which isn’t largely relevant to day-to-day nonprofit operations.

Law 59

Law Digital California Spam 59

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail and digital work side by side to ensure your best campaign.

Free 88

Free Fundraising Mail Nonprofit 88

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. There are many ways to use data to improve your digital marketing campaign results.

Digital 138

Digital Data Marketing Org 138

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 242

Practice Fundraising Guide Channel 242

AccelEvents

OCTOBER 16, 2020

While this move has allowed you to carry on hosting your event, it has also left you facing the complications that come with the digital landscape. . Protecting the digital safety of your attendees, exhibitors, presenters, and staff is paramount to the success of your online event. . Digital Safety Considerations for Online Events.

Digital 75

Digital Online Virtual Guidelines 75

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 98

Retention Communication Donor Strategy 98

Nonprofit Tech for Good

SEPTEMBER 23, 2020

Direct/Post mail (credit or debit card, cheque) – 12%. Digital wallet payments, such as Apple Pay and Google Pay – 1%. A handwritten note sent through the mail asking me to give – 12%. Science and technology – 0%. 6) How GivingTuesday donors prefer to give: Online (credit or debit card) – 62%.

Statistics 363

Statistics Donor United States NGO 363

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results.

Test 84

Test Digital Headline Language 84

Double the Donation

MAY 2, 2023

And despite the implications, they don’t have to be delivered via snail mail, either. This kind of digital communication is an efficient, unique, and […] Fundraising letters might seem like an old-fashioned way to solicit donations, but they can be extremely effective when done well.

Template 98

Template Action Fundraising Mail 98

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41 Make it easy.

Digital 52

Digital Technology Giving Arizona 52

Bloomerang

OCTOBER 30, 2023

Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video. I asked Aaron about Feeding America’s current commitment to direct mail.

Feeds 85

Feeds San Antonio Donor America 85