Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. Social media sites are for relationship building.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Bloomerang

OCTOBER 30, 2023

Instead, the email series is an opportunity to go deeper into donor relationships.” When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. There’s nothing better than that.”

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Pamela Grow

JANUARY 11, 2024

As we move into 2024, while there will be more bright shiny objects dangled in front of you than ever before, know that relationships matter most. Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. After all, they love you and want to see you succeed.

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Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. You may have parent-child relationships that don’t work. Consider your average spending year over year or the trend in your retention over a period of time. But what happens if your data isn’t clean?

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Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. This boosts engagement and response rates and helps create authentic relationships.

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Qgiv

SEPTEMBER 28, 2022

Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Often, your organization will spend more time and funds on donor acquisition than on donor cultivation or retention. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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CauseVox

NOVEMBER 19, 2021

For small orgs on a tight budget or can’t get a digital fundraising tool approved quickly, you can use CauseVox for 100% free with the Basic Plan. Now, you can access: All 16 curated, impact-filled sessions covering topics like direct mail, email marketing, digital fundraising, social strategy, year-end planning tips, retention + more.

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Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

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Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings.

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Get Fully Funded

JUNE 14, 2023

As a small nonprofit, you have limited resources to connect with donors but adding a few personal touches to messages is a low-cost and easy way to strengthen your supporter relationships. Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Phone call.

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sgEngage

NOVEMBER 15, 2022

In the same vein, you may have a long-standing relationship with a foundation but shouldn’t neglect the role of earned revenue or sponsorships. Retention should be your key focus no matter what challenges your organization is facing. It’s tempting to eliminate direct mail in favor of a more budget-friendly, digital-first approach.

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Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention.

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Bloomerang

NOVEMBER 10, 2023

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. Let’s review the key steps of finding major donor prospects, building relationships, and retaining their support for the long term: 1. Development director.

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Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. I predict that as many nonprofits see greater success with digital, they’ll abandon print. As a result, our sector’s donor retention stats will decline further.

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Get Fully Funded

OCTOBER 7, 2021

Use your CRM to track relationships with supporters. Focus on volunteer retention. Advocacy campaigns are known for approaching potential supporters through multiple methods, including door-to-door knocking campaigns, street canvassing efforts, and digital advocacy. Direct mail. Focus on volunteer retention.

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Advocacy Strategy Nonprofit Volunteer 59

Allegiance Group

JUNE 7, 2023

Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause. Want to grow your relationships with donors through marketing? Practices that foster these relationships include: Reaching out on a more consistent basis.

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Neon CRM

MAY 3, 2023

There’s no one-size-fits-all solution for recognizing your supporters; in fact, your organization will be much better off by mixing and matching your donor recognition strategies and including both digital and traditional rewards for all your supporter tiers. On top of that, people tend to trust traditional mail more than email.

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CauseVox

NOVEMBER 18, 2021

Don’t Skip Direct Mail. During the Year-End Fundraising Fair session, “Direct Mail In The Digital Age” nonprofit coach Kelly McLaughlin shared that over her 12+ years of experience, she has found that direct mail is still an effective fundraising tool, especially as part of your year-end appeal. .

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Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . You can even share their stories in your annual report or direct mail communications. . Here are 9 impactful ways for your nonprofit to thank your volunteers. Feature them in your communications.

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DipJar

AUGUST 6, 2021

Volunteer Retention. As Double the Donation’s guide to volunteer management points out, your organization’s relationship with its supporters shouldn’t be a one-way street. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. Volunteer Recruitment. Volunteer Communication.

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M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. However, digital can be a bit trickier.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Using email for fundraising and donor retention is cost-effective and its power is backed up by data: 5) Prioritize a Matching Gifts Strategy.

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Qgiv

JUNE 23, 2022

It can help you cultivate strong relationships with your donors and increase your donor retention. Throughout the fundraising cycle, your focus will be on engaging and building relationships with your prospects. Are digital wallets popular in your donor base? In other words, it’s how you make and keep your donors happy.

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CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. So maybe you only need to mail 500 rather than 5,000 printed donation forms every year.

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TechImpact

OCTOBER 16, 2013

The first step for any nonprofit, is to either build or buy a constituent relationship management system (CRM) to create a history of each supporter, recording their donations, if they volunteered, attended your event, or even sent you an email! email, snail mail, fax, phone, etc.). Exclusive access.

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Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

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Qgiv

APRIL 11, 2023

At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. Responsive fundraising is fueled by these signals that equip you to deepen relationships as you move each donor through a journey with your cause.

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Achieve

JULY 28, 2022

Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones. Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. reveal that only 6% of Millennials are inspired to give via direct mail compared to 18% of Boomers. . nonprofit donation processor.

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Process Donor Pledge Demographics 52

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. His blog provides witty insights into building long-lasting relationships with donors.

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Saleforce Nonprofit

JULY 21, 2021

According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. And worse, when some of that siloed information is stale or just plain wrong, relationships with supporters can actually be damaged.

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Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. Many continue to use the same tactics for in-person fundraising and events, neglecting new opportunities to drive more value with the digital assets and data captured in the virtual setting.

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DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Why are so many nonprofits utilizing email in their overall digital strategies ? Retention Campaigns. Donor retention is an ongoing challenge for nonprofit professionals. Donation Campaigns.

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sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Add “subscribe” buttons not only on your website, but also in the footer of your emails, in email signatures, on direct mail QR codes, and in your social media bios.

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