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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. What is an online community?

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What Makes Team Fundraising Unique? 3 Key Differences

sgEngage

As the coach of a youth sports team or the leader of a school-affiliated academic bowl team, you know that there are some aspects of team fundraising that make it different—and often more challenging—than other types of fundraising. Here are a few of the different types of supporters your team might have: Parents and family members.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Types of nonprofit strategic plans Different circumstances and goals will require different types of nonprofit strategic plans. Here’s an example of what this would look like: Let’s say your organization is an animal shelter. When it does become unstable, that means it’s time to switch to a different model.

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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

By looking at past data and considering different factors, predictive analytics sorts members into groups based on how likely they are to renew. Create prediction buckets – next, we bucket members into different prediction categories that tell you how likely they are to renew. What is membership predictive analytics?

Analytics 315
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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Let me give you an example. Are your conversion rates different for different audiences? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ).

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