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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Can you look at previous purchasers, create demographic profiles and market to others like them? How easy or hard is it to actually complete a transaction? Where are the friction points?

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one.

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What it takes to be more data driven

Candid

As a membership organization that educates, connects, and advocates for North Carolina nonprofits, the North Carolina Center for Nonprofits (the Center) looks to sites like Candid’s GuideStar for data to support their nonprofit programs and recruitment. An updated Candid Profile checks all those boxes. .

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In conversation: Using data to deepen understanding

Candid

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

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