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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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The Future of Planned Giving Is Now

NonProfit PRO

Planned giving is a key piece of big picture fundraising strategies. Here is some guidance on planned giving as baby boomers begin to transfer their wealth over the next two decades.

Giving 263
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. However, that’s not the entire picture as renewals need to be factored in. Are you using it to increase revenue and lower costs per renewal?

Retention 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

It’s not uncommon for up to 80% of data to live outside of an AMS, making it difficult to see the full picture of your members. What are real-time trends and demographics of our meeting registrants? A lot of this data isn’t transferred to your AMS which means reporting from it will provide an incomplete picture.

Analytics 169
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Data to support the relentless pursuit of racial equity 

Candid

Particularly, as many foundations have bolstered their efforts to collect demographic data from grantees, have changes in how we collect that data helped address inequitable funding practices and bring about systems transformation? In 2015, we began asking all grantseekers to provide demographic data. At the W.K.

Data 59
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

Perhaps you’re seeing a growth in an untapped market or demographic. When you have a clear picture of what worked last year it makes it easier to take a little risk this coming year by introducing a new marketing or advertising avenue. A Strategic Marketing Plan brings goals into the picture. To See The Big Picture.

Marketing 246