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Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts

The Modern Nonprofit

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In today’s world, success is measured by more than just clicks and open rates. Do you know what your most effective marketing channel is? What content and formats are most effective?

Analytics 169
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. Organizations such as Kids Help Phone have already recognized the potential of chatbots as an effective support tool on their website.

Tools 360
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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. How can your nonprofit create effective Facebook Ads? If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This involves looking at demographics, motivations, and preferences. Email marketing analytics: help us track open rate, click-through, and donation conversions. Some ways to segment donors include (but are not limited to): Demographics : This includes age, gender, occupation, and location.

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Is the Higher Education Pipeline Shrinking or Just Taking a Nap?

sgEngage

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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