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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Direct Mail Donor Acquisition Strategies

Allegiance Group

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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What Are You Doing with Your Donor Data?

Greater Giving

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Digital Donor Engagement & The Future of Nonprofit Marketing

Greater Giving

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Core Nonprofit Marketing Channels. Integrating Nonprofit Marketing Channels.

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Getting started with AI-driven fundraising: crash course

Candid

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals. But there’s still a lot of confusion around exactly what AI is and what it does for nonprofits.

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

The concept of ‘data-driven’ nonprofits is still as valid as ever. The challenge that nonprofits in 2021 are facing is that while data is great and all, there is just so much of it and it all comes at you, nonstop, from so many places. The 3 Cs of Nonprofit Data Integrity. You Want Your Data Current.