How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Using UTMs to track how users arrive at a website What is a UTM?
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