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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. 1) Traffic.

Metrics 301
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Let Data Drive Your Decisions

Bloomerang

Fortunately, data can help you make good decisions during uncertain times. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. To be successful despite uncertainty, you must let data drive your decisions.

Data 107
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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. Here are five salient findings with implications for 2024 fundraising: 1.

Data 109
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

If the data is proven, why in the world isn’t everyone doing this? Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Here are the metrics: Program ratio = program expenses / total expenses.

Metrics 102
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[FREE WEBINAR] How Nonprofits Can Leverage Social Media Data & Analytics to Attract New Donors

Nonprofit Tech for Good

Ever wonder what made you pause on that post, hit like to engage, or donate? The key to building a digital strategy that works is DATA. In this session, I’ll guide you through a DIY Social Media Audit to leverage your online data to attract new donors or accomplish any goal!

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. These can include surveys, one-on-one conversations, or anonymous comment cards.