article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM? GA4 tracks user interactions as Events.

Track 255
article thumbnail

Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. Plan ahead, so you’ll know what data to track.

Create 169
article thumbnail

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

Google 294
article thumbnail

[Webinar] How to Create a Social Media Strategy for Your Nonprofit

Nonprofit Tech for Good

Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. How to create a consistent brand across social media platforms. How to create an editorial calendar and track and report success.

article thumbnail

Pickleball and Paddleboards: Get Creative with Activity-Tracking Events

sgEngage

Over a third of adults in the United States are now using health apps or wearable devices to track their activities, making it easier than ever to monitor progress, set goals, and stay motivated. Participants track their swimming, kayaking, paddleboarding, and surfing adventures using their activity trackers.

Track 66
article thumbnail

Creating Unforgettable Nonprofit Events for Maximum Impact

The Modern Nonprofit

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? We’ve cracked the code to creating such unforgettable experiences! These tools can help you sell tickets , promote your event, and track attendees.

Impact 98