Top Nonprofits

MARCH 16, 2022

If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. For instance, large text should have at least a 3:1 contrast ratio.

Websites 115

Websites Nonprofit Audience Mobile 115

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Another intent might be to generate fan conversations related to the organization’s audience art appreciation goals. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Non-pledge close: For those calls that don’t end in success, it’s important to help close the conversation gracefully to maintain the relationship with the donor. At this time on a Sunday, most donors will be finished with their weekend errands and are likely available for a conversation.

Guide 98

Guide Script Tips Gift 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

I do share URLs to my posts, but try to link to a conversation. Paul notes, "I find a lot of ideas in the streams of conversation." Twitter As A Conversation Tool. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. My ratio is 2.4,

Twitter 74

Twitter Ratio Google Artist 74

BoardAssist

JANUARY 31, 2017

A lot of our inquiry is based more on trend analysis than ratio analysis. Having said that, there are two ratios that I believe are very important for nonprofit leaders to track – and both have to do with liquidity. The first is the months of cash ratio. Steps to Calculate Months of Cash Ratio. Example: ABC Theatre.

Measure 40

Measure Practice Ratio Conservancy 40

Amy Sample Ward

AUGUST 18, 2009

You can visit his blog to read the post and join the conversation there. Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Conversions? Metrics, metrics, metrics. Is 10K enough, too little, too many? Similarly, how many retweets? Hashtag mentions?

Facebook 51

Facebook Ratio Influence Social Media 51

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Cost per visitor.

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofits Source

JUNE 22, 2017

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Landing Page Conversions. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Cost Per Impression (CPM). Cost Per Marketing Qualified Lead. Cost Per Sales Qualified Lead.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

JANUARY 2, 2009

If you only have an hour a week to post to a blog, then it is unreasonable to expect a lively conversation and community emerging from it, at least not very quickly. What we put into our social media engagement is what we get out of it, like everything else in life.

Social Media 102

Social Media Process Media Social 102

Connection Cafe

AUGUST 9, 2013

Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. I’ve worked with many nonprofits that have seen a good jump in clicks and conversions from subject line testing. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent.

email 48

email Campaign Test Benchmark 48

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 94

Ideas Guide Online Fundraising 94

Blue Fox

NOVEMBER 16, 2020

Do some math Use our Magical Nonprofit Financial Ratio Matrix to assess your organization’s financial health. They are not formally changing it but having conversations with their finance committee about what’s happening day-to-day and month-to-month. Don’t avoid this conversation! Say whaaaaat?

Create 158

Create Ratio Analysis Review 158

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 77

Ideas Online Fundraising Tips 77

Nonprofits Source

NOVEMBER 21, 2022

Attracting donors and volunteers to your website, increasing conversions, and enhancing supporter communications are a few to keep in mind. Increased Conversions. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress.

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. And, above all, the session needs to be a conversation about Social Media, not a lecture. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Care2

APRIL 22, 2009

If I were to put a ratio on it, I wouldnt want to exceed 30% self-promotional content to about 70% links to other things. Twitter is a component of our overall communications strategy, but not because we have specific metrics and goals in mind. Some days are more on one end than others, but overall that is our goal.

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofits Source

NOVEMBER 8, 2022

Follow these seven steps to create a powerful content strategy that drives engagement and conversions: . Increase donation page conversions by 100%. . Assign relevant metrics to each goal. For example, you might track donation page conversions, homepage bounce rate, or overall website traffic. Set a goal. Anne Stefanyk.

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement.

Benchmark 102

Benchmark Photography Ratio Stats 102

CauseVox

SEPTEMBER 12, 2023

Although it’s straightforward and concise, petitions tend to have a very low conversion rate (the amount of people who take action), typically ranging between 0.3% On the other hand, online courses boast the highest average conversion rates, falling between 6% to 10%, and sometimes even reaching 20%.

Process 89

Process Donor Search Nonprofit 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati Metrics 50

Bloomerang

JANUARY 7, 2022

If so, they might be ripe for a major gift or bequest conversation. . You may look at metrics such as: . Specifically, when a company promises a matching gift, they’ll provide an additional donation to the organization their employee has donated to at a predetermined ratio (usually 1:1). . The number of first-time donors.

Campaign 95

Campaign Ideas Giving Tips 95

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. The truth of the matter is that I failed third-grade long division.

Analytics 33

Analytics Data Analysis Metrics 33

Museum 2.0

JUNE 29, 2010

You can join the conversation in the blog comments and add your own voice to the debate. Eric: LAMs are attracted to the welcoming and open world supported by his idea of conversation, though for us it’s more the conversation about something(s). In the end, we are about our content. Suzanne: We want relationships, too!

Place 30

Place Discussion Library Museum 30