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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website.

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Challenging Conversations—Tackling Risk

.orgSource

These conversations are limited to bottom-line issues. The conversation can easily devolve into unproductive speculation. Evaluating where the blind spots lie in your organization is one way to begin approaching these difficult conversations. They also need to find the time and opportunities for these conversations to occur.

professionals

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Creating a Fair and Supportive Work Environment: A Conversation with Joan Garry

Beth's Blog: How Nonprofits Can Use Social Media

I had a wonderful conversation with nonprofit expert and founder of the Nonprofit Leadership Lab , Joan Garry, to discuss the importance of fairness, mental health, and wellness in the workplace. We also discuss the implementation of anonymous upward feedback surveys and pulse checks to create a safe and productive work environment.

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Recap: Nonprofits & AI – A Conversation with Devi Thomas

Beth's Blog: How Nonprofits Can Use Social Media

I was thrilled to have a conversation with Devi Thomas from Microsoft Philanthropies. Create small low risk experiments to answer the question: does this use case make sense for our organization? And to create buy-in with staff and volunteers, an area where nonprofit adoption of Copilot tools is growing.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. In the US, the cost of childcare creates significant barriers that prevent women from fulfilling their earning and professional potential. We’ve created a new initiative that doesn’t lead with our name.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Example Conversions. And many more.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. K eep an eye on what leads to conversion.

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