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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Global Trends in Giving Report. 10) Follow Emerging Trends.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

If you think you occupy the top seat because you are the expert, you’re traveling down the wrong track. IT systems and platforms must integrate with overarching business strategies. That means having a thorough understanding of your organization’s IT strengths and deficits and an acute awareness of rising trends. Don’t compete.

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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Having this data will help you make business decisions based on trends or actual performance. Online Tracking. Analyze Performance. Let’s use email as an example.

Analytics 169
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Why your association should be using an AMS built on a CRM

Nimble AMS

An association management software (AMS) system built on a customer relationship management (CRM) platform offers associations unmatched functionality. . system provides the specific tools, templates, and capabilities associations need to manage their organizations. This approach to technology offers a lot of advantages. .

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Analytics 169