Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. This way, you can see all of your data in one place and make better-informed decisions about where to allocate resources. Data Set : A data set is a collection of data that can be used for analysis.

Analytics 52

Analytics Tools Wikipedia Track 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Performance.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy RSS 81

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. Samantha and Becky explained that while the platform is relatively well-resourced and positioned to grow, the capacity to communicate about the platform falls by necessity to their own small programmatic team.

Story 66

Story Data Storytelling Lesson 66

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Every organization — no matter its content focus, maturity, audience, or resources — can improve how it builds and uses evidence through an impact management focus. How closely should they track those changes? As illustrated below, the process is never finished.

Impact 120

Impact Management Organization Evaluation 120

NonProfit Hub

FEBRUARY 4, 2021

Although marketing plans do not require extensive resources, this does not mean that this plan can be ignored. Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. Make a content plan based on the specifics of each platform.

Marketing 88

Marketing Create Nonprofit Platform 88

DNL OmniMedia

JUNE 28, 2023

In this guide, you’ll learn a few basic ways to ensure your nonprofit takes full advantage of its online resources to engage supporters. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

sgEngage

MAY 12, 2023

Post-event analysis yields many more insights and takes less time when your team is able to easily filter through data in your CRM. This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics.

Virtual 67

Virtual Build Stream Software 67

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Potential donors use your organization’s website as a resource to learn who you are, what you do, and how to get involved. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Forum One

MARCH 18, 2021

This person is unlikely to be the final decision maker, though will likely be a resource for you rely on to help create the case to leadership on why digital transformation is important now. Know that not everyone will see the value.

Digital 88

Digital Demonstration Colorado Leadership 88

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. What’s your “sexy&# social media metric?

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Or people whose Google + is focused on Google + tips, news, and resources. Natalie Villa-Lobos Community Manager for Google + she shares information about Google +, but also more broadly resources about building online community that are applicable to Google + strategy. What content do you find resonating?

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You also need to think through your content and engagement strategy. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Photo/video Views (optional if I’m testing as content strategy). New Fans (Likes).

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Notes and Resources. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

Note from Beth: This resource has lots of useful framework and design tips for designing and implementing convenings which can also be applied to designing workshops, meetings, and other gatherings. The Networked Nonprofit wasn’t only about making smart use of social media and metrics. By Noah Rimland Flower.

Arts 95

Arts Design Collaboration Analysis 95

EveryAction

APRIL 6, 2017

The beauty of marketing automation for nonprofits lies in the ability to create a long- or short-term campaign strategy ahead of time and implement it without having to dedicate additional resources later on. And actually, I think automation can help make it easier for nonprofits to bounce back from mistakes.

Marketing 104

Marketing Question Nonprofit Social Media 104

3rd Sector Labs

JUNE 30, 2014

A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. Rather, outcome or program related metrics represent only HALF of the data in a donor relationship equation. We need to invest time, resources and budget dollars in our donor data. What to do.

Attention 157

Attention Data Donor Retention 157

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. .  tags: webcontent content ). tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

Gyrus

NOVEMBER 3, 2016

Establish the most important knowledge to obtain for improving your personnel and workforce as a whole and determine how those metrics would look, then implement them directly in your program. As well as follow us on social media for new content, product news, and interaction directly from Gyrus. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. The best part: any path you choose will be a good one.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

The challenge has to do with organizational beliefs and work styles. Whether it be a widely held belief that measurement practice is not worth investing resources. Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

I shared a couple of resources and tips that you can use to have a brief strategy discussion with your team. After you have identified how you will integrate your branding strategy, revise your editorial/content strategy, and administrative work flow, you’re ready to get into some nitty gritty.

Change 117

Change Tips Help Facebook 117

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. What is my capacity?

Product 282

Product Associations Measure Analysis 282

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Tech Soup

OCTOBER 31, 2011

The tweet chat covered why data is important for nonprofits and libraries, how to identify what data to collect, and provided guidance on software resources organizations could use for collecting and analyzing data. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment.

Analytics 65

Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.

Measure 101

Measure Social Media Media Benchmark 101

Qgiv

JUNE 10, 2022

By utilizing multiple digital channels, and uniquely corresponding them with strategic content and creative design, you can generate brand awareness and increase leads and donations for your nonprofit. Examples of these include Double the Donation online matching gift resources and 360 MatchPro matching gift software.

Digital 52

Digital Marketing Online Fundraising 52

Connection Cafe

AUGUST 28, 2018

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis. Hopefully it will be the former!

Giving 21

Giving Analysis Gift Analytics 21

Connection Cafe

MAY 23, 2017

But the truth is, resources are limited and nonprofits do not pay to boost the vast majority of their posts. As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. But there’s good news, too! Enter the Earned Reach Average, or ERA.

Facebook 32

Facebook Benchmark Social Media Studies 32

Nonprofits Source

MARCH 21, 2018

Let’s face it, there are a ton of resources online that claim to have the answers to your social media woes. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Facebook For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

This webinar will be a resource for non-profits and other organizations for social good. Content is lifeblood of your page. Write Something" lets you post rich content". More interactive content is better - the Wall is a history of interactive. Be interactive, make it interesting, provide behind the scenes content.

Facebook 118

Facebook Profile Demographics Nonprofit 118