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How to Ensure Your Content Strategy is Effective

Forum One

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

Content 47
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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”

Content 101
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Using OpenAI’s ChatGPT for Nonprofit Email Communications (with Examples)

CauseVox

and learns not only about the content of that data but also how the words and phrases in it have been structured. You still have to review and edit what ChatGPT has created, but it will save you loads of time on the initial draft. It then takes these learnings and produces a response to your prompt in natural language.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose.

Video 312
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Our Most-Watched Webinars of 2021

Forum One

Some elements may be new, others old and mysterious, but how they connect and work together (or not) is often the biggest challenge that governments face as they look to modernize their digital structures. Measuring Impact: A Winning Recipe for Mission-driven Work. How Your Site’s Experience Can Impact Where You Rank in Search.

Drupal 65
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops: Table of Contents. Content Sharing and Management. The Structure of an Agile Sales Operations Unit. Given the variance of organizational structures even among similarly scaled players in the same industry, pinning down the ideal structure for sales ops is nearly impossible. Performance. Technology.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 111