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Five Social Media Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. To schedule tweets in advance, use HootSuite.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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Crafting a Stellar Nonprofit Branding Strategy: 10 Quick Tips 

Qgiv

Share stats and information that people can easily understand. Social media engagement: Are people interacting with your social media content? Make-A-Wish Foundation is a nonprofit that grants wishes to children with critical illnesses. Tell your impact story. Research your competition. What are they doing well?

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How to create a nonprofit annual report

Roundtree

Nonprofits often err by either underinvesting in their annual report or overloading it with too much content. Include at least one picture and one key stat with each program. . It can be a board member, corporate partner, donor, foundation leader, or beneficiary. The goal is to be efficient and effective with your words.

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14+ Excellent Nonprofit Annual Reports

Whole Whale

We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling. There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. The annual report from 350.org Donate Life America.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

Your nonprofit may also want to experiment with creating your own giving awareness day in November or December, such as Valley Gives Day ( #ValleyGives ) created by the Community Foundation of Western Massachusetts. Then when planning your content strategy, add the awareness day campaign(s) to your editorial calendar.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), The foundation upon which all successful social and mobile campaigns are built is a well-designed, mobile compatible website. Other Metrics.

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