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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains. “As

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3 Ways To Create Better Content Marketing

TechImpact

Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. Make sure your social media feeds are always up to date and ready to tweeting away! Engage the community.

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How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether it be through social feeds or blogs, the goal is always the same. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one.

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6 Ways Content Marketing Platforms Can Net Your Nonprofit Volunteers

TechImpact

But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily. Make it easy.

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Why Your Nonprofit’s Content Marketing Voice is Important

TechImpact

Create content readers will care about. Sure, readers care about the quality of the content, and the validity of the information that’s being disseminated; but they also care about being entertained, and the ease at which they can consume and digest the information your blog and social media feeds are presenting to them. ?

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. Thousands of non-profits have used Animoto , an online video maker, to market themselves.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. This article shares insights from nonprofit marketers. . The lesson?

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