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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. If you survey your members too often, you create a condition called “survey fatigue.” It’s why your response rate to surveys dwindles over time. Who will we survey?

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professionals

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Dear Moby, Which is Better? Polls or Surveys for Nonprofits 

Whole Whale

“I am curious about ways to best gain feedback from my email audience. Do you think I should use a poll or a survey?”. By sending surveys and polls via emails, of course. Backed up by research from Helpfull , read further to see the breakdown of polls vs. surveys. Top Ways to Use Polls + Surveys.

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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey. 2019 Email Deliverability Benchmarks Study :: Download. For Nonprofits Worldwide: 1.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

They are not places where individuals go first to seek out information about a cause or to make a donation. Common ways of doing this are through online petitions, surveys relating to your cause, product or item distribution, or a whitepaper or e-book “call to action.” 5) Engage new donors into an online stewardship email series.

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The Anatomy of an Email Sign-up Thank You Page, Revisited

sgEngage

While the examples are outdated, most of the information in that post is still relevant. Today’s post shares data from an organization that has seen some awesome results after following some of the best practices for their email sign-up thank you page. That’s akin to how your brand-new email subscribers feel.

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