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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #1 .

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

capture an email address] through digital advertising. For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the certificate program requires the completion of four webinars.

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The Top 3 Charity Rating & Badge Programs for Nonprofits

Nonprofit Tech for Good

A clever use of a Candid Seal of Transparency is the Giraffe Conservation Foundation (GCF) which occasionally promotes and embeds its seal on social media graphics. Our Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

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Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. What is a digital strategy? To some, digital strategy is simply social media and a website. Digital is the what and the why.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Our expanding digital options are increasingly paired with the desire for connection. Conserve Resources and Convert Prospects In addition to making current members happy, live chat can also help you win new friends. Last week I mentioned Rose, the Las Vegas Cosmopolitan Hotel’s digital concierge.

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5 Lessons Learned from Donating to 25 Nonprofits

Nonprofit Tech for Good

The Wilderness Society , UNICEF , and Conservation International have well-designed donation pages that were easy-to-use and effective. Of the 25 nonprofits, Conservation International had the best call-to-follow during the “Thank You” process, but don’t be afraid to go bold and beyond. Take the survey!

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