Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.

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Metrics Communication Widget Aggregator 78

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

There is a trade off is that your friends my not want to comment if they notice people they don’t know. If you aren’t comfortable with who can see the post, don’t comment on it or like it. For example, you might comment on a photo one of your family members posts just to family. News Ticker.

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Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). So trackbacks and comments get more weight than clicks and views.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers.

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Twitter Practice Social Media Nonprofit 356

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Conversation starters that link alumni to the current school experience can spark tons of engagement. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Achieve

DECEMBER 8, 2022

Use all your content to start conversations with your supporters, then provide opportunities to continue them. . To encourage further interaction with your content, try these methods: Ask for comments, then reply directly to your followers in the comment section. Instagram story stickers. to start polls or Q&As.

Social Media 52

Social Media Relationship Donor Media 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

Even though the answers are available on the organization’s web site and Facebook page, they discovered engagement and conversation got people to the information faster. Ultimately, the bot helped the organization decrease the response time which is a critical metric for emergency and humanitarian work. Share in the comments.

Social Media 86

Social Media Team Media Hurricane 86

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!). Would that be better?

Metrics 50

Metrics Technorati Measure Reflection 50

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Many public media organizations are looking to use social media as a way to have conversations directly with community members. Metrics Template. Start Creating.

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Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Here’s my picks for SXSW Nonprofit Panels: A Conversation About Change Agents Through Social Media Social media is causing a revolution in how information is shared and communities are formed. If your panel isn’t on the list, add a link and title in the comments. You Mobile Non-profit: a play in three acts.

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Comment Artist Social Media Hype 97

Nonprofit Tech for Good

AUGUST 29, 2010

10 Social Media Metrics for Nonprofit Organizations. A Special Thanks :: To everyone of you who have ever RT’d my content, posted a comment, or taken my webinars (I have almost paid off those student loans!). Five Simple Ways Nonprofits Can Measue Social Media ROI. Six Advanced Facebook Page Strategies for Nonprofits.

Celebrate 235

Celebrate Tech Social Media Nonprofit 235

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share.

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Exercise Social Media Offline Content 55

Nonprofit Tech for Good

JANUARY 17, 2019

Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Once you start using your content calendar, you will need to measure the effectiveness of your posts. The best way to maintain a successful content calendar is to analyse the best-performing posts every week or every month.

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Calendar Social Media Content Media 278

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The comments were discussing what people did when Reddit was done.

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2007

David Wilcox has an excellent post about generating conversation on blogs or for that matter other social media tools. In fact, I discovered his post via Facebook where I left a comment on his note and followed the links to his blog post. His questions are: How can blog conversations foster a cloud and not just a hub and spokes effect?

Conversation 50

Conversation Comment Blogger Interaction 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

A policy for how to respond to negative comments or social media workflow. The next step is figure out the script and pathways for the conversation. ” The app was fairly simple to use, but it was really helpful for me to sketch out the flow first and then the conversation based on the pathways the user could take.

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Script Ethiopia Nonprofit Facebook 103

Classy

MARCH 26, 2021

A pro tip is to hide your progress metrics at first and do a soft launch where you share the campaign with a small pool of loyal supporters whom you feel will likely make gifts. Then, turn on the progress metrics for your hard launch to your wider network. Offer innovative ways to give and that also improve your conversion rates. .

Campaign 59

Campaign Tips Fundraising Online 59

Amy Sample Ward

JUNE 3, 2010

June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below. Conversations and Presentations.

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. I want to return to the whole dollars per donor metric and the question of whether we can put a dollar amount on social connections made through social networks. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Qgiv

JUNE 23, 2021

But most social platforms also will recognize posts that get a lot of likes, comments, and shares and will show those posts to more people. This is obviously more effective for conversions than marketing to everyone and hoping for the best. So to gauge effectiveness look at the following metrics. Must-know metrics.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. So, I not only got more comments, but they added a lot of value. Always Be Commenting. Don’t Automate All Your Facebook Posts.

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Research Facebook Test Studies 128

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Greater Giving

MAY 25, 2022

Paired with a compelling call-to-action and a clear target audience, Google Ads can quickly lead to better engagement and increased conversion rates. If you go this route, assign a team member to manage your social media and advertising channels, make engaging posts, moderate discussions, adjust keywords, and keep track of metrics.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

And, if you submitted a nonprofit panel - and I managed to miss it while scanning 1200 in ten minutes - please add the link and description in a comment. I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining.

Comment 50

Comment Open Source Social Media Drupal 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of December 2nd).

Web 114

Web Bookmarking Metrics Analytics 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I didn’t understand it until I read the conversation on Twitter. I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). I asked Sean on Twitter why they didn’t collect metrics like membership numbers or visitors to the physical building?

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Benchmark Network Learning API 95

Forum One

MAY 25, 2023

Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are. But it’s actually important to be more vigilant now about what’s going on with your mentions, comments, and direct messages.

Government 50

Government Twitter Social Media New York 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

Godin used (as Tom Watson said it), " the Ashton Kutcher Metric of Social Change - not yet proven, only a theory!" I am assuming Tom was talking about the number of followers on Twitter as a measure of impact. Take for example, " Using Metrics to Harvest Insights About Your Social Media Strategy.". Leave a comment!

Twitter 95

Twitter Metrics Kiva Charity 95

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. A great way of doing this is by engaging with the people that comment and share your content. Respond to comments and thank your donors for sharing your posts with their own network of friends.

Social Media 52

Social Media Strategy Media Donor 52