NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

Achieve

DECEMBER 8, 2022

Track engagement and follow up. Use all your content to start conversations with your supporters, then provide opportunities to continue them. . To encourage further interaction with your content, try these methods: Ask for comments, then reply directly to your followers in the comment section. digital fundraisers. ,

Social Media 52

Social Media Relationship Donor Media 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

There is a trade off is that your friends my not want to comment if they notice people they don’t know. If you aren’t comfortable with who can see the post, don’t comment on it or like it. For example, you might comment on a photo one of your family members posts just to family. News Ticker.

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). So trackbacks and comments get more weight than clicks and views.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. A custom social media content calendar for each campaign will help you keep track of what’s coming up, as well as also saving time once the campaign is launched.

Calendar 277

Calendar Social Media Content Media 277

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Many public media organizations are looking to use social media as a way to have conversations directly with community members. Start Joining. Start Creating.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The comments were discussing what people did when Reddit was done.

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Connect Alumni with Current School Experience.

Practice 107

Practice Tips Social Meme 107

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Non-pledge close: For those calls that don’t end in success, it’s important to help close the conversation gracefully to maintain the relationship with the donor. Then, there are plenty of opportunities to make the most of your tracking results. Tracking call results.

Guide 98

Guide Script Tips Gift 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. A policy for how to respond to negative comments or social media workflow. Please share in the comments.

Script 103

Script Ethiopia Nonprofit Facebook 103

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Track your results. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Greater Giving

MAY 25, 2022

Paired with a compelling call-to-action and a clear target audience, Google Ads can quickly lead to better engagement and increased conversion rates. If you go this route, assign a team member to manage your social media and advertising channels, make engaging posts, moderate discussions, adjust keywords, and keep track of metrics.

ROI 81

ROI Marketing Strategy Sponsor 81

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Classy

MARCH 26, 2021

Setting goals for a fundraising campaign is an important step to ensure you are staying on track and seeing year-over-year growth. However, it can have so much more impact than just for your internal tracking purposes. Then, turn on the progress metrics for your hard launch to your wider network.

Campaign 59

Campaign Tips Fundraising Online 59

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00 Custom Facebook Audiences. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. The work is tracked in a shared spreadsheet and accompanying meeting notes.

Content 101

Content Measure Organization Strategy 101

Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. Metrics that Matter. You can now see beyond the Likes and comments on your page. Well, that takes us back up to the top….

Facebook 196

Facebook Change Tutorial Plugin 196

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2007

David Wilcox has an excellent post about generating conversation on blogs or for that matter other social media tools. In fact, I discovered his post via Facebook where I left a comment on his note and followed the links to his blog post. His questions are: How can blog conversations foster a cloud and not just a hub and spokes effect?

Conversation 50

Conversation Comment Blogger Interaction 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

Godin used (as Tom Watson said it), " the Ashton Kutcher Metric of Social Change - not yet proven, only a theory!" I am assuming Tom was talking about the number of followers on Twitter as a measure of impact. Take for example, " Using Metrics to Harvest Insights About Your Social Media Strategy.". Leave a comment!

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Forum One

MAY 25, 2023

Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are. But it’s actually important to be more vigilant now about what’s going on with your mentions, comments, and direct messages.

Government 50

Government Twitter Social Media New York 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I didn’t understand it until I read the conversation on Twitter. I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). I asked Sean on Twitter why they didn’t collect metrics like membership numbers or visitors to the physical building?

Benchmark 95

Benchmark Network Learning API 95

NTEN

MAY 17, 2011

We created several different versions of our ad, but it essentially looked like this: We haven't created enough ads to offer advice in that area – although this one was well received – but if you want to track it in Google Analytics, you must get the URL to your landing page right. Facebook tells me that we spent $674.45 A Few Final Notes.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Qgiv

JUNE 23, 2021

A good CRM will help you track your donors’ giving history, document their engagement with your organization, and help you identify opportunities to build strong donor relationships that will last for years. Measure all fundraising metrics. Use your CRM or your fundraising platform’s dashboard to track the number of: .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Achieve

JULY 2, 2019

The conversation usually goes something like this: . While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Engaging with comments on your content. . Mistake #9: Not Tracking Results .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation. And you shared them! Observations.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Gahran has a lot of conversation with a lot of awesome people. He left a comment pointing to an excellent post called " Twitter Long Tail - Broadcastization & Pre-Twitter Reputation." Jonathon D. jasonfalls.

Twitter 91

Twitter Network Tools Map 91

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Look first at your organizational metrics. What is a movement? Or engagement?

Build 220

Build Community Technology Action 220